ezines

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Email newsletters excel at gaining repeat and new business at a lower cost than other forms of marketing and advertising. So how does a company use its e-newsletter to increase quality leads for sales teams and give a boost to viral, word of mouth, and referral marketing programs? Here are five simple steps for creating an ezine that your sales team will love.

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#1 Keep it helpful
It’s often repeated and often forgotten. But it’s the kind of truism that’s, well, true. If they don’t read the newsletter, forget about capturing them as customers. Keep it short, informative and helpful. Unless your contact list consists solely of employees’ mothers, subscribers don’t want to read company press releases, long sales copy, or big clumps of text announcing your good fortune. What they want are quick tips that will increase their bottom line or at least make life easier.

#2 Make it interactive
Readers love to share their opinions. Give them an opportunity. At its best, a newsletter begins an ongoing dialogue between you and your customers and potential customers. Ask them to submit stories. Get them to take part in a survey. Make it about something that will help them in their business and then share the results. Soon, you’ll see a community forming with your business at the center.

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#3 Advertise your business
While the stories in your newsletter should help your readers, fill other areas with advertisements about your services. Use creative links and copy to drive traffic to your site and to forms where you collect contact information. Between meatier stories try a short two- or three-line ad that will get people to explore your services further. Advertise white papers, live demos, webinars, and free consultations — anything that will put them in contact with sales.

#4 Offer incentives
If you want people to forward your newsletter to colleagues or give referrals, offer something in return. Prepare a number of different white papers and offer them at different points in the subscription cycle. When someone subscribes to the newsletter, give them a white paper. If they forward the newsletter, offer another. If that forward results in a subscriber, send a thank you note and, if possible, something of value–be creative. And make sure the newsletter promotes your off-line referral programs.

#5 Measure results
Don’t forget the importance of tracking the results of your e-newsletters. You have to know who’s opening it and who’s not, as well as what they’re clicking on. If your readers are a good representation of your customer pool, you’ll know what your customers care about–and what holds no interest. Share results with the sales team and base subsequent sales initiatives and customer contacts on the results.

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For more information on how to make email newsletters increase sales, visit: www.pjwritinggroup.com/newsletters.htm

About the Author

Paul Nastu is President of PJ Writing Group LLC, which provides marketing communications services to clients that range from Fortune 50 companies to startups in search of a unique identity, voice, and message. Visit www.pjwritinggroup.com or call 970.229.9487

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One of the most wonderful things in the world is to be part of a
lively, useful internet community. Good message boards (and their
close cousins newsgroups and email lists) are a great way to build
such a community. In fact, a message board is a good idea on just
about any web site as long as it is properly controlled, defined and
moderated.

Good message boards require people who are willing to post messages
to the board. In fact, an empty message board is of no use to anyone
as it performs no purpose at all.

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There are many people who have to work together, usually
unconsciously, in order to make a message board actually work and
produce the effect of a community. The moderator must do his job or
the board will degenerate into a mess of spam and off-topic junk.
Lurkers (people who simply read the board without contributing) are
not really very useful to the board, but they can sometimes be coaxed
into contributing.

However, everything is moot without contributors. These are the
people who actually make a board worth visiting. Good, intelligent
contributors who makes posts which have something to do with the
subject at hand are rare, and a board with more than a couple of them
is worth it’s weight in gold.

So what does a contributor do, anyway? Well, he or she posts messages
to the board. Simply put, that’s what they do. Anyone can post, but
not everyone posts well.

Good contributors understand the topic of a message board and make
sure that their posts are in line with that topic. In fact, excellent
contributors not only understand the topic, they are fully in tune
with the purpose and theme of the board.

One of the jobs of a contributor is to make the board enjoyable to
everyone who reads the messages. Good contributors never flame
anyone, no matter what the temptation, and the best contributors go
out of their way to show respect for other contributors, the
moderator and anyone who might be reading the messages.

Message boards have a life of their own, like any other community of
living, intelligent beings. Virtually all vibrant boards have one or
two very dominant contributors (who are occasionally moderators) who
area very respected and who more or less control everything. These
people are very prolific, very knowledgeable and extremely respected.

Good contributors have the following characteristics:

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- They are very prolific
- They respect other contributors to the board
- They are polite and never flame anyone
- They do not put up with other people misusing the message board
- They support the moderator and the goals of the message board
- They do not spam the board with advertisements

Bad contributors, on the other hand, do the opposite.

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Smart moderators support good contributors, as they understand that
this is what makes a board not only survive but prosper. In fact, if
a message board can get even one good contributor, it will soon have
a large following of other contributors and readers.

I have seen many message boards fail when one of the star
contributors left the scene. Even more interestingly, I’ve seen
boards go on vacation (become idle) at the exact same time as one of
the power contributors went on vacation. When he returned, the board
came back to life.

The point of all of this is if you want to be part of a web
community, then find a message board which matches your interests.
Then go ahead and contribute your experiences, opinions, knowledge
and data. You may gain a following, and you may find others beginning
to look to your for guidance. And that is a great way to spend your
time on the internet.

About the Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
website includes over 1,000 free articles to improve your internet
profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter: http://www.internet-tips.net/joinlist.htm
Daily Tips: mailto:internet-tips@GetResponse.com

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Scrapbooks are very popular these days. I think that almost everyone wanted to capture family histories and stories in any which way they can. And with the onset of digital technology, scrap booking has even extended to newsletters and journals with photos and illustrations online and in the email. They’ve become so popular that it’s not surprising to receive an entire scrapbook from your relatives and friends and loved ones even across the globe.

With the advanced technology, people have been using graphic design and desktop publishing software to help them create wonderful and creative scrapbooks. Two of this well-known software is CorelDRAW Graphics Suite 12 and WordPerfect Office Suite 12.

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Each of the software has their own endearing qualities. Both applications are used to create newsletters as far as I know. But what software to choose? It all depends on what you want to create.

CorelDRAW Graphics Suite 12

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For graphically-rich family history newsletter or time capsule, CorelDRAW Graphics Suite 12 would be the ideal software as it is the easiest graphics suite available in the market today.

CorelDRAW Graphics Suite is a vector editing program. This software is definitely for illustration, page layout, and vector drawing. It has the Corel Photo-Paint for bitmap editing of photos and images for that professional digital imaging look. It has hundreds of clip art photos and images to choose from, which you can overlay your own family photos on top. It also has Corel R.A.V.E. 3 for motion-graphics creation.

With the software’s features and vast collection of photos, clipart and fonts, you can create and design a professional-looking newsletter or a family history time capsule, and even a memorable album where you and your family will find the highlights of your life in wonderful and elegant designs made by you.

Corel’s WordPerfect Office 12

And if you’re the simple type, and you don’t want too much clutter, you can use Corel’s WordPerfect Office 12 to create a no-visual and text-based newsletter. The software has an array of newsletter templates you can use to help you start right away with your newsletter. This so far, is the best alternative to Microsoft Office.

Better yet, why not use both software to help you create your scrap book? One freelance newsletter designer who specializes in genealogy utilizes both software because the combination makes him complete his design tasks twice as fast. “I can create graphics in CorelDRAW 12 and quickly pop them into all my text-based WordPerfect 12 office documents because switching between files is very easy,” he relates. This is made possible by the tools in both the software that reduce the number of steps required to finish his jobs.

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About the Author

Granny’s Mettle is a 30-something, professional web content writer. She has created various web content on a diverse range of topics, which includes digital printing topics, medical news, as well as legal issues. Her articles are composed of reviews, suggestions, tips and more for the printing and designing industry.

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When considering starting a home-based business, the top MLM companies should be some of your first choices. Names like Amway, Avon and Herbalife come immediately to mind when network marketing is mentioned. Each of these companies has had thousands of distributors in their histories. Chances are you know a few yourselves. Each of these companies is still going strong and deserves a look. But there are a few other top MLM companies that haven t been around as long that should be considered.

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The advantages that top MLM companies have over other opportunities can be summed up in one word: experience. Not only is the general public familiar with them, they are familiar with want the public wants. Their products are time-tested and have been proven to work in homes across the country. When you consider a top MLM company for your business, you are profiting from the experience of others.

Training is another plus to investing in the top MLM companies. They all have superb training and sales support networks that can answer any question you may have. Whether you are a novice at sales or have been a sales professional all your life, these top MLM companies can offer you some new knowledge that you haven t received before.

Here are a couple of top MLM companies to consider.

Founded in 1980 by Doris Christopher, The Pampered Chef is on the top of sales performers in the kitchen tool industry. Their associates had over 1 million kitchen demonstrations with over 12 million in attendance. Guests are treated to food preparations, and receive recipes and new ideas for their kitchen at home.

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NuSkin Enterprises, Inc. is one of the leading direct sales companies in the world. In 2002, their revenue topped over $950 million. Their associates sell natural beauty supplements and other personal care products. Currently, they have operations in over 30 countries around the world.

Some of the other top MLM companies you may wish to consider are: National Safety Associates in Memphis, TN, New Vision International in Scottsdale, AZ, Mannatech in Coppell, TX, and L Arome International in Rock Hill, SC. Each of these companies has been one of network marketing s highest performers in recent years.

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Dispel The Myths And Find Success

 by: Elizabeth McGee

The internet has literally redefined the lifestyles of every man woman and child on the planet. With a mouse and a modem you can find love, pay bills, do your homework, and shop til you drop. The world is at your fingertips.

With all of the opportunity the internet has to offer its no wonder that thousands of new businesses have emerged. The internet has become the ideal place to market whatever anyone has to offer and has created one of the biggest home business opportunities of the century. Thousands of people who otherwise may not have been able to start a business are getting their chance.

The internet has made the dream of owning a business attainable. Products are easy to use, advertising is relatively cheap, customer service has been perfected and research is at your fingertips. So why is it that 98% of internet business fail or are unable to provide business owners with a substantial income?

Its easy, its free and I can get rich quick.

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Dont be fooled. Building a success isnt easy. It takes careful planning and effort. You need to spend time at it and research carefully. As with anything worthwhile it will take time and ambition.

Its not free but the costs can be minimal. When compared to other business startups it can be much cheaper. You have no office space or warehouse leasing to consider and computer and internet hookups cost about as much as it would for cable TV.

There are ongoing costs such as computer maintenance, software, education and advertising. These certainly arent huge costs but you will need to plan for them in the beginning in order to avoid surprises in the end.

Dont fall into the get rich quick trap. There is no such ideal and following those that profess it will only lead to disappointment. Your business will take time, research and effort. However, if you follow the lead of those that are trusted and experienced and strive to be patient and persistent, you will be rewarded with a successful business that will ultimately provide you with wealth. OK, now that you know you know you have to work at it, its not entirely free and you wont get rich quick, dont let that discourage you, simply dispel those notions.

An internet business is entirely doable if you focus on the right things. Build your business with your customer in mind. Learn to scope out problems and then bombard them with solutions. Be responsive, caring and considerate. Understand that it takes money to make money. Consider all decisions carefully, listen to the experts and be persistent. If that isnt enough here are a few additional starters that are sure to make a difference:

Build Personal relationships

Its no surprise that personal relationships can build trust and friendships. Without these relationships there can be no trust or commitment. Owning an internet business works much the same way.

Just as with our family and friends the same relationships need to be built into our marketing strategies. When you build a website its your opportunity to create these relationships. Your website will display your personality, style and creativity. You can be compelling, build your argument, offer expertise and information and invite feedback.

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Once youve built a relationship of trust and understanding your marketing efforts can begin to unfold into profitable sales. However until those relationships are established your marketing efforts can be compromised.

Create Community

Consider adding a forum to your website. Forums are excellent tools for inviting feedback and creating a sense of community among its visitors. It lures people of like interests to gather together and discuss topics and issues. People often feel at home using forums and exchange information freely. Its a great way to build friendships and trust.

Solicit a survey and post your results in a newsletter or article. If people feel they can be heard they are more likely to respond positively. They will also provide good information as to what they are looking for, enabling you to more completely meet their needs.

Capitalize on cheaper advertising

Advertising is a fact of life in the world of business. You wont succeed with it. Internet advertising is still relatively cheap compared to outside advertising methods. Search engine Pay Per click (PPC) advertising is still one of the cheapest and most effective methods available to get the word out. You can still place an ad on some search engines for as cheap as one cent.

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Newsletters are also an excellent form of advertising. Here you are getting subscribers that are interested in you and your products. You can combine good quality information to readers while at the same time offer products of interest.

If you like to write, articles are an excellent way to go. If youre not a writer, no problem, here are many experts that offer easy tools to help you get your message out there. We all have areas of expertise but realizing what we are not experts in and letting those that are experts help us is smart business.

Offer to exchange ads with other newsletters. This is another excellent way to get some free publicity and also help someone else.

About The Author Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can contact Elizabeth at mail@pro-marketing-online.com or visit her website at http://www.pro-marketing-online.com webmaster@pro-marketing-online.com

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OK, I’ll admit it, I’m a bit of a cheapskate when it comes
to marketing. I let my free ebooks, articles and newsletter
do most of my marketing work.

But I also realize that in order to succeed in business, you
must spend SOME money advertising. And I’ve been relearning
this lesson recently.

Today I’d like to share with you some of my own recent
results, so you’ll know exactly how and where you should
get started advertising online.

For starters, keep your wallet securely in your pocket.
There are three things you must do BEFORE spending ad bucks
online. And here they are…

1. Get a handle on how well your site does its selling.

Figuring out how good a job your site does selling is
simple. Just look at your stats and do a little math. You
are after just one number… how much a website visitor is
worth to you. Or more simply, how much you should PAY for a
visitor.

To figure this out you need to first find out how many
visitors it takes you to get a sale. If you get 1000
visitors a week and 10 sales in that same week, then your
visitor to sales ratio is 100-1. If you average 20 sales
from those 1000 visitors, you are closing one sale for every
50 visitors. Once you know your own number, you will be able
to determine approximately how much a visitor is worth to you.
You simply take it one step further…

Let’s say you close 1 sale in every 50 visitors and your
average sale is $50. Simple math tells you that you could
pay up to a dollar per visitor and break even. So a good
goal would be to pay LESS THAN a buck per visitor. Any ad
buy that averages out to less than a dollar per visitor
should be profitable, provided the traffic is targeted. If
you aim to spend fifty cents per visitor you can double your
investment every time you advertise.

Of course there are lots of variables. Things like opt-in
email members you may receive from an ad buy and the repeat
visitors that your list generates. But you get the idea.
Until you know the above numbers for your site, you cannot
spend money wisely on advertising.

Once you have a handle on how much a visitor is worth to
you, the next step you must take before your first ad buy
is…

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2. Set up your email address capture strategy.

If your site is closing one sale for every 50 visitors, you
may be satisfied. But if you are not offering a way for the
other 49 visitors to “stay in the loop” you are making a
huge mistake.

And it is simple to keep them from getting away. Just offer
them something of value in exchange for their contact
information. An example of one way to do this is offering a
free gift at your site and getting their name and email
address when they request it. Your gift can be a free ebook,
an email course or anything else your visitors would want.

You can get as many as 20% of your visitors to leave their
contact info if you do it right. That’s a lot of email
addresses when you start advertising and getting lots of
traffic.

But what do you do with the addresses?

You treat them like gold.

Regularly publish an email newsletter to your growing list
of addresses. Contact them and offer your expertise. Give
them more free, valuable information related to what they
requested originally. Make them feel special and grow a
community. This is how long-term profits are made online.

Once you have tackled the two items above, there is one last
step before you actually spend money on advertising…

3. Make sure you have a way to measure your results once
your advertising starts.

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I do this simply by copying my main entry page and using the
new URL in the ad. When I check the stats my web host emails
me I can easily see how many visitors came through that URL.
This is just ONE way to track traffic. There are TONS more.
But you get the idea. You need some way to measure the results
of your advertising or you are wasting your money.

OK, once you have tackled the three items above, you’re all
set up to do some ad buys.

I have tried many strategies online and here’s the straight
scoop on what works and what doesn’t. I’ve ranked nine
online advertising strategies as follows…

Poor: Don’t waste your time.
Fair: Worth a try at least once or twice.
Good: A solid way to spend ad dollars.
Excellent: Should be a regular staple in any online marketing
budget.

OK, here they are…

1. FFA submissions (Free for all links pages)

You know, those interfaces that say “submit to 50,000
websites for a few bucks. Well, save your few bucks. FFA’s
had their time in the sun. They worked great when they were
first introduced. Now they are not worth a dime. Heck, even
if you can do a free submission it’s probably not worth your
time. The last three tests I ran submitted my URL to nearly
a half a million sites. I got four visitors. ‘Nuf said.

Rating: Poor

2. Bulk email

Sure, you CAN get website traffic using bulk email. You can
do it yourself or hire a company to hide behind. But the
fact is, you risk your business reputation and you’ll anger
a ton of folks. Your domain will end up blocked by many ISPs
and could even get sued. Unsolicited bulk email is not worth
the trouble.

Rating: Poor

3. Safe lists

This is a twist on opt-in email marketing where you pay for
the privilege of being able to send email to a list of other
marketers who have done the same. While I have not tried
this personally I can comment on it simply because lots of
my subscribers have tried it. And I have not heard one good
thing about it other than from people reselling it. The
folks that have used it have found that while safe list
“members” have agreed to be on the safe lists, most never
actually read messages or buy anything.

Rating: Poor

4. Banner Advertising

This is an “old school” advertising strategy that I have
been testing again now that prices are lower. And early
indications are that there is a solid reason for the
still-declining prices of banner advertising. My own
click-through rates been less that 1% so far, with a few
exceptions. But I do have some decent size banner ad runs
planned for the coming months at some busy, targeted sites.
Time will tell if I’ll continue with this strategy. If you
DO want to try banner advertising, ask the site you plan to
advertise at what the average click-through rates are and
what banners perform best. That may get you up to two or
three percent. If that will take you into profit, give it a
whirl. But most small and home businesses may be better
served using one of the five advertising methods remaining.

Rating: Fair

5. Opt-in list rental

There are plenty of companies that will rent you email
addresses that have opted in to receive commercial email.
And if the recipients are not being paid to read the
messages, that is they are genuinely interested in the
offers they signed up to receive, this strategy can be
profitable. The problem is you’ll pay from ten to twenty
cents per address and mailing to a list large enough to get
results from can be quite expensive. But if your budget can
handle it, you can generate some great trageted traffic.

Rating: Good

6. Paid Search Engines Submissions

While I highly suggest submitting to all the major search
engines that are still free (AltaVista, Lycos, Google,
HotBot, DMOZ and Direct Hit) this article is about “paying”
for advertising. And there are two paid search engine
services I have had very good luck with…

a. Inktomi’s Search/Submit at $30 a year, which gets your
URL into AOL, iWon, MSN and the Looksmart directory within
48 hours.

b. Yahoo! Business Express and sponsored site listings. The
business express service
costs $199 for non-adult sites, and gets you Yahoo!
consideration. While $199 is a little pricey for some
small business owners, a good listing at Yahoo! brings quite
a bit of extra traffic. Once you are listed, consider taking
advantage of the “sponsored site” offering for an additional
monthly fee. I am sampling this currently and it paid for
itself within the first few weeks. My results may decline as
more sites are added into the sponsored sites area but I’ll
keep an eye on things.

Rating: Good

7. Pay per click search engines

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This advertising model offers a way for you to bid on search
terms and pay only when someone clicks through to your site.
I’ve been advertising with www.goto.com and findwhat.com
using this method and have had decent results. It’s easy to
control costs and your visitors are targeted precisely.

If you are not in a super-competitive keyword arena you can
do well with pay per click engines. For example, if you sell
web hosting, good luck getting traffic for less than a few
bucks a click. But if you have a smaller niche, this
strategy represents a great opportunity and is worth trying.

And if you DO find that this model works well for you, more
than 75 additional “Pay per Click” search engines can be
found at Alan Gardyne’s super-duper directory…
http://www.payperclicksearchengines.com

Rating: Good

8. Personalized Email Series

Here’s one that many marketers don’t talk about much. It’s
actually a secret weapon among many of the big name
marketers. You offer a freebie at your site and when your
visitors claim it you are not only added to your opt-in list
they are added to a series of personalized follow-up
messages that you pre-program. If you write a powerful and
effective series this marketing strategy can be one of your
top sales producers.

Rating: Excellent

9. Ezine Advertising

Still the one. Some people think I recommend ezine
advertising because I have an ezine and I’m trying to sell
my own ad space. On the contrary, I’ve been trying NOT to
sell my ad space for the last few years. That’s why my own
rates are so high! I can run my own offers or affiliate
offers and make much more than I can selling the ad space.
Many other ezine editors are finding the same thing. While
this has resulted in rising ezine ad costs over the last few
years, one fact remains… ezine advertising is still one of
the most effective ways to get targeted traffic — cheap.
Just visit an ezine directory and search for ezines in your
niche market. Subscribe to a bunch and start reading them.
Look for larger circulation ezines that have a good
following. If you like the content then the thousands of
other readers probably do too. Place an ad and you’ll make a
profit, nearly every time. Top sponsorships work best if you
can swing it.

Rating: Excellent

About the Author

Article by Jim Daniels of http://www.bizweb2000.com
If you’re interested in starting or growing a business
on the Internet, Jim’s sites will help you save time
and money. He’s been making a living online since 1996
and knows the ropes. Visit Jim and get your free help!

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Does newsletter software entice your consideration? What is our wisdom regarding newsletter software?

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You can learn many things you didn’t know about your business by getting valuable feedback from your customers.
Your customers may buy your main product just to get the free gifts. Your visitors may think it’s to hard to navigate through your web site.

By knowing this type of important information you can improve your web site, products/services, advertising, and marketing. Below are nine techniques you can use to get valuable feedback from your customers.

-Use surveys and questionnaires regularly to improve your business. Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages. Post them on
appropriate online message boards, e-mail discussion lists and newsgroups on the internet.

-Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your
site for customers to participate in. You can regularly moderate these communities to see whatyour customers
are saying about your business.

-Give away your products to a group of your customers. Ask them to use and review the product. Ask them to fill
out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you do
get will be valuable.

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-Offer your web site visitors an online product or service from your web site at no cost. It could be an ebook, search engine submission, consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your web site, products or services you’re selling, customer service, or your web site.

-Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.

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-Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they
want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the
customer to see if they are satisfied with their purchase.

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-Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to
contact you by e-mail. Hyperlink your e-mail address so customers won’t have to type it. Offer toll free numbers for phone and fax contacts. This will make it easy for your customers to voice their opinions.

-You could regularly contact customers on birthdays or holidays. Send thank you gifts to lifetime customers. E-mail
them online greeting cards on holidays or birthdays. Call them personally to wish them a happy holiday. You could
them follow-up with a survey or ask them if they’re happy with your business.

-Invite your customers to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue’s, dances etc. Make a point for yourself and your employees to interact with them at these event to get valuable feedback for your business.

You could use a couple or all of the techniques listed above to get valuable customer feedback. These aren’t the only ways, be creative and come up with some of your own.

About the Author

DirectoryGold Article Directory - Free content for your website

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eCriteria to Focus on Blog Integration
Database-Driven Weblogs Address Business Needs
Culver City, Calif. October 16, 2002 - eCriteria announces today an exciting new initiative for combining its web-hosted databases with the increasingly popular weblog or Blog technology. Adding quick and simple-to-use database-driven functionality to blogs solves many Web application and collaboration requirements. eCriteria plans to work with blog technology companies such as WebCrimson (www.webcrimson.com) to provide solutions useful in business environments. An example of a database-enabled blog designed for conducting market research may be found at the Web address: http://voteforbooks.crimsonblog.com.

A blog is a web page made up of usually short, frequently updated message entries arranged chronologically. The content and purpose of blogs varies greatly. Blogs began with purely personal applications such as family news items, commentaries and links to favorite sites, diaries, photo journals, essays, and poetry to just name a few. Recently however, blogs have seen a rise in business-oriented uses where blogs make for an excellent communication tool on company intranets. The main drawback with blogs is that they re static-only content and non-interactive. Adding eCriteria Web databases changes all that.

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With embedded database functionality that eCriteria brings, blogs can now be used to address dynamic requirements such as maintaining project schedules, sales journals, and company calendars. Both blogs and eCriteria web-databases are hosted applications requiring no programming, no database knowledge, and no software to install. The blog providers host the web pages, and eCriteria securely hosts the database content.

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eCriteria plans to offer licensing and channel partner opportunities for its Web database publishing technology for the purpose of integration with blog publishers.

A Word From the CEO

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Blogs represent an exciting new collaborative technology that s beginning to find significant success in business settings, says Dan D. Gutierrez, eCriteria s founder and CEO. We see broad-based market potential by embedding our secure Web databases in business blogs, and with this initiative we hope to help enhance their acceptance as a useful tool at the enterprise level.

eCriteria is a self-funded spin-off venture of 18 year-old AMULET Development Corp. (www.amuletc.com), a database back-end web development and e-commerce integration firm based in Los Angeles. eCriteria defines a new genre of ASP called a Database Service Provider (DSP), providing a facility for quick, easy, and cost effective publishing of shrink-wrap web databases. eCriteria requires no programming or knowledge of databases. Using the Web Database Publishing Wizard, Data Authors may create their own web databases in minutes. The site is located at www.eCriteria.net.

About the Author

Public Relations Manager
Amulet Development Corp.
www.ecriteria.net
www.amuletc.com

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The exclusive cognizance on newsletter can be grabbed through this article. Discover the details on here. The initial ability is definitely going to be disorderly.

Let’s appreciate if you go through the complete piece of article it has certain conspicuous minutiae for you to excerpt. This artistic dissertation is just for you.

You may be asking, how is this possible? Or, even better, what’s the
catch? Do you have to spend $1,000 on their marketing program, in
eturn for a brief ten minute phone call, that you pay for? Nope.
There’s no catch, and there’s no money to be paid by you. Yes, I’m
serious. But you do have to do something. You have to ask. Just lik
with almost anything else in life, in order to succeed, you need to
devise a plan, take action, and don’t quit. It’s really that simple.

* So, how do you get this highly valuable free consulting?

Well, first you need to understand the power and role a mentor can
play in your life. By surrounding yourself with mentors you can
dramatically change many areas of your life, whether it be
accumulating wealth, becoming debt free, eating and exercising for
optimum health, or many other areas, including growing your interne
business!

* What’s a Mentor?

A mentor is someone with an area of expertise, that is willing to
share ideas and experiences with you on a regular basis. It’s your
responsibility to use this knowledge wisely to improve that area of
your life. Having a mentor is like being the student in a student-
teacher relationship. But you get to do it on a one-on-one setting,
and you don’t pay for lessons! How cool is that?

* How Do You Find A Mentor?

In order to find a mentor, you first must choose the specific area of
your life that you are looking to improve. If you were attracted to
this article by it’s title, that area is most likely marketing your
business on the internet.

* How Do You Choose An Appropriate Mentor Candidate?

Fine. You may feel requited to explore the following paragraphs. Keep reading, there are additional facts to follow.

You need to choose someone who has already been very successful in
this particular area - whether it’s someone you know, a leader in the
industry, or a well known writer on the subject. In the case of
internet marketing, pay attention to the names that you come across
constantly. Visit their web sites. Look at the names of the article
writers in the various ezines and newsletters that deal with internet
businesses and marketing.

* Take Action!

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You can do all the planning in the world but if you don’t put you
plan into action, you’ll never succeed. So, what do you do next? You
go to the first person on your list and you contact them! Simple,
right? Hey, we all know by now that you don’t get what you want
unless you ask for it.

I know what you’re thinking - this person is successful and busy and
doesn’t know me from Adam. Why would he give me his valuable time and
advice? And for free, no less.
First, the worst thing that can happen is this person can say no. If
that happens, what have you lost? Nothing. But if they say “yes”,
what you stand to gain could be invaluable to your life and your
business. That’s a risk I’m willing to take, aren’t you?

Secondly, most successful people have been where you are now. They
remember it well and are wiling to pass along their experience,
because eithera)someone did the same thing for them when they started
out or b) they wish someone had done the same for them!

* Be Prepared

O.K. Now that you have read till this point, we assure that furthermore you will have something amazing. You may be persistent in order to gain the worth of this piece of literature. So, just keep on flipping through the pages.

Yes, just like the Boy Scout motto. You must prepare before you
make contact. Their time is valuable - don’t waste it. And
don’t waste a great opportunity for yourself by not taking a
few minutes to prepare before making contact. You’ll probably
find the most success by making contact by phone but if that
proves too difficult or you are uncomfortable with that idea,
you may want to try emailing them. That way, they can get back
to you at their convenience. Your first contact may go something
like this:

“Hello, Mr. Marketing Guru, my name is Joe Beginner. We’ve never
met and I know you are busy, so I’ll be brief. I own a small
internet business. I know that you’ve done a fantastic job
growing your business into on the most successful small
businesses on the internet. I’m sure you faced some
challenges when you first started out. Well, I am in those
early stages myself, trying to figure everything out. Mr.
Marketing Guru, I would really appreciate it if you would
consider being my mentor. All that would mean is
spending ten minutes on the phone with me once a month
(or an email) so I could ask you a few questions. I’d
really appreciate it. Would you be open to that?”

If the answer is “No” thank him (or her) for his time and
move to the next person on your list. If the answer is “Yes”
find out when would be a good time. Follow up with a “thank
you” note, preferably handwritten.

Finding a mentor is a great way to learn and improve your life.
And someday, you can be a mentor, passing along the knowledge
and experience you have gained to someone else who is just
starting out. And so it goes.

About the Author

Gregg is the publisher of Wealth Success, a FREE weekly ezine
designed to help the home/internet entrepreneur succeed with their
business beyond all expectations! You can succeed with your own
home/internet business and Wealth Success is here to help you do just
that. To subscribe send a blank email to globalmediaholdings-
subscribe@topica.com

This material is a contentment for those, who skim this till the hindmost word. The basics can be understood only if you study it till the last word.

Why do we feel so heartily in regards to email newsletters? What is our conviction in regards to email newsletters?

You might be delighted to attain the acumen. Simply read this material to understand its worth.

Managing Subscriber addresses: At the top of your email message you see the header, where you insert addresses and a subject heading. It all looks simple enough, but there are some tricks and tips you should know, and one very important warning. Let s start with that warning:

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In addressing your newsletter, do not put subscriber names or email addresses in the TO or the CC (Carbon Copy) field. Addresses in either of these fields are visible to all recipients. And, if you have one unscrupulous person on your list, that person could start sending spam to the rest of the list.

Always put subscriber addresses in the BCC (Blind Carbon Copy) field, where no one but you will see their addresses. This is very important in retaining their confidence. In fact, this might now be the single most important point to remember if you send an email message to any group.

So, to whom should the newsletter be addressed? Probably yourself. You can use your regular address, or set up a special address for the newsletter only. One other thought: use the CC field as a place to put the name of someone who wants to make their address known. For example, if you include a special offer by a third party in the newsletter, you can CC that third party, and as a result provide a backup email address.

Subject line: Make this line as strong as possible. It s the hook that encourages the reader to scroll down the page to your article(s). Try looking through the subject lines of the newsletters you now receive, and see what works for you.

The simplest approach, and an effective one, is to put the name of your newsletter in the subject line. That works well if readers find the content consistently helpful or interesting. But don t depend on just the name - here are some ideas for other hooks that may increase readership.

Make it descriptive, since many email users quickly scan the subject lines and quickly hit the Delete button if it doesn t immediately grab their attention. If that descriptive text hints at a solution to a problem shared by your readers, then you ve got a winner.

Here s another subject line tip that may help you increase readership. Several email gurus recommend putting the date of the issue in the subject line, and I ve tried that myself. In the limited testing I ve done, it seemed to increase the number of clicks on the embedded ads.

This is how a recent subject line for Abbott s Communication Letter looked to my subscribers:

April 27-05 Communication Letter - Communication & Company Size

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The material is meant to cater to those folks who were looking for email newsletters. All might not get the positives from it.

Only you have the ability to be the ideal critic of this write-up. The main aim is to reach at the concluding word to scan the stuff.

Explanations: April 27th is, of course, the date. Communication Letter is an abbreviation of the name of my newsletter; and Communication & Company Size is the title of the article that week.

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Altogether, the whole subject line seems a bit long, but it does cover several bases, so it s what I ll use until I ve had time to do extensive testing.

In summary: Don t look at the header of your email message as something to be finished and forgotten quickly. It can make or break your newsletter.

About the Author

Robert F. Abbott, the author of A Manager s Guide to Newsletters: Communicating for Results, writes and publishes Abbott s Communication Letter. Read more articles about Internet communication, as well as email and printed newsletters at:
http://www.communication-newsletter.com/ic.html

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