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Ezine Publishers: Increase Your Profits With RSS
by: Ken Hill
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As an ezine publisher a major obstacle you face is getting your issues to your readers.
In fact, because of the spam filters, many ezine publishers lose sales, commissions, and advertising revenue because their ezines don’t make it to their subscribers’ in boxes.
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How can you take back this lost profit?
A solution to this all too common problem is to add RSS (or really simple syndication) to your publishing mix.
With RSS, the email filters won’t come into play, because your RSS readers won’t be receiving your ezine by email.
Instead they’ll get all your new issues delivered to their feed readers, or they’ll be able to get them easily through their web based RSS feed service.
Because your ezine is delivered in this way, you’ll be able to achieve a 100% delivery rate to them, and you’ll be able to increase your sales and also your commissions when you promote your affiliate programs to your readers.
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How can you begin publishing your ezine by RSS?
Just like email autoresponders make it easy for you to publish your ezine by email, RSS autoresponders make it just as easy to publish your ezine by RSS.
Your visitors can simply join your ezine by filling out a form on your web site.
Then, after they’ve subscribed, you’ll be able to broadcast your issues by RSS on the schedule you want for your ezine.
And you’ll be able to capture more sales by taking advantage of this powerful way to deliver your ezine to your subscribers.
About The Author
Ken Hill runs the Net Pro Marketer where you’ll find informative articles on business, marketing, and ezine publishing. Browse through the articles or submit your own at: http://www.netpromarketer.com To get started publishing your ezine by RSS visit: http://netpromarketer.com/rss.html
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Starting Your Desktop Publishing Project At The End
by: Granny’s Mettle
The only place where you can find the beginning to start at the end is during a typical desktop publishing project. As one designer would relate, for all practical purposes, the process of culling information starts at the end in the printing process.
These are technical aspects of design for desktop publishing. Let’s remember and review them:
Step 1 > Gather information from the printer.
This part of the process is even before you start composing your document file. You have to understand and consider how your commercial printer will reproduce your file.
There are different strokes for different folks. Different presses have different production requirements, and each company has its own way of doing things. It doesn’t matter if your printer is a service bureau or not. The issues that you have to consider are the reproducing color, screen frequency and angle, type of output, and scanning photographs.
It is best to ask your commercial printer on these so that you could already tailor your document file according to the specifications of the printer and avoid costly errors later on.
Step 2 > Get information from your service bureau.
You need to combine the requirements of both your printer and your service bureau. After knowing what your printer needs, nest step is to gather information from the firm that will output your file on a high-resolution imagesetter.
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Information you need to find out are: platform and software support, equipment profile, font availability, compatible characters, program files versus printer files, linking versus embedding graphics, scanning photographs, resolution, color trapping, maximum dimensions, and assigning responsibility.
In addition, find out from your service bureau what documents do you need to hand over. Most often, a service bureau would need it’s output form and a final, color separated laser printout at 100%. If there would be reduction in your printouts, just make sure to take not of it.
Step 3 > Set up a template.
It’s now time to set up your template. As a refresher, a template is the document file that has the basic layout, paragraph styles, and as many as the information we have listed above that your program will allow you to include in your file. So that you won’t have to start from scratch when you come up with a similar document, you can save the document as a template before adding the text and graphics.
To further save time and money, you can ask your service bureau to run a test file by having them develop test pages before you prepare the final document file.
Step 4 > Prepare the document file.
When the template is complete and tested, rename and make a copy to use as the document file.
Step 5 > Check your output.
Finally, before handing over the final output to the printer, review everything to make sure that the document matches your selections. Things to check for are output quality, density, scratches, and the registration of color separations.
About Color Printing Wholesale
Color Printing Wholesale is a company that offers a wide range of quality digital printing services from brochures, flyers, business cards, postcards and posters, to digital, inkjet and web solutions, as well as laminating services. For further information, visit their website at http://www.colorprintingwholesale.com/category/BROCHURE/Brochure-Printing-Services.html.
About The Author
Granny’s Mettle is a 30-something, professional web content writer. She has created various web content on a diverse range of topics, which includes digital printing topics, medical news, as well as legal issues. Her articles are composed of reviews, suggestions, tips and more for the printing and designing industry.
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Her thoughts on writing: “Writing gives me pleasure pleasure and excitement that you have created something to share with others. And with the wide world of the Internet, it gives me great satisfaction that my articles reach more people in the quickest time you could imagine.”
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Affiliate Program are the easiest way to make a substancial income on the internet.
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Affiliate Program have exploded on the internet. Thousand of people join them every day. Amazon.com is probably the best example of such phenomenal success.
If the affiliate program is so popular and so widely available and booming like mushroom…Why do most affiliate have a hard time making $100 per month ?
And some have never receive a check ? It’s probably because they are not effective in their marketing campaign or doing noting at all.
But some affiliates are making big bucks. They are the one with an income of ($100,000 and over per year). There is also a big majority who still make a good income (around $10 000 to $75 000 a year).
Of course the vast majority of affiliate will never make that much money. They fail miserably.
So what is wrong with them ?
THEY DON’T SET GOALS
Most people fail at anything because most people don’t have a clear vision of where they are heading. They don’t take the time to learn and experiment. They give up too easily.
Yes, it feels “unproductive” to prepare and set up a system… But it’s how the successful succeed.
The solution? Planning and learning.
CHOOSING THE RIGHT AFFILIATE PROGRAM
Choosing the best companies is an art in itself. Choose affiliate program that are already successful and well established like SFI. Choose the one that offer good training and good marketing aids.
Successful affiliates select the best companies. They use new ideas and creativity to attract customers. They never give up.
DEVELOP A GOOD WEBSITE
Lot’s of people don’t know how to design a website. Or don’t have the money to hire a webmaster. Even the ones who can design a website. They design poor content or poor design. Produce low value gateway pages. They use free web hosting. They don’t master the search engine.
The solution? Take what you know, what you love, and turn it into a Theme-Based Content Site. Attract highly targeted, interested customers, provide solid value through content, then refer them to your affiliated merchants.
DRIVING TRAFFIC
Having lot’s of traffic to your website is a big challenge. But it is essential to be successful. Or at least to make a reasonable amount of money.
You have to make your site “search engine friendly”. You need content for the search engine to spider your website.
You need to know how your webpage is index and how well it is ranked on the SE to better perform.
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Affiliate Program are great. You can really make a substantial income at almost no cost. This is the simplest way to start a business. You can really succeed if you keep learning and experimenting.
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You can TEST-DRIVE our Affiliate Program at NO COST !
Try It NOW ! http://www.ezinfocenter.com/297607.7/FREE
Copyright Michel Richer
PERMISSIONS TO REPUBLISH: This article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and author s resource box with live website link. http://hombyz.com
About the Author
Michel Richer is the Business Manager and Webmaster of http://Hombyz.com.
He is dedicated to helping you succeed on the Internet. With over 10 years experience in internet business and a solid reputation in the industry.
You can take a look at his website at: http://hombyz.com for Your Home Business Success !!!
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Common Decency……Let’s Keep it Alive!
by: Terri Seymour
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I recently had an experience with one of the affiliate programs I *was* involved with. This experience did not surprise me, but did however, disappoint me. It is a sad fact that it did not surprise me and I thought maybe an article on this subject might bring it to our attention.
I did willingly join this program and accept the terms of which I do understand. However, when customers of this online business owner would email me with complaints about the product and the fact that the owner would not answer any emails, I definitely had to think twice about promoting this product and affiliate program.
So having decided this, I wrote the owner and asked if he could send me the small amount owed to me. I informed him I would not be promoting his product or program any longer and would like what was owed to me. His reasoning was, he would not pay me because I joined the program willingly and he had a minimum amount.
This I had to accept while thinking, “Wouldn’t common decency dictate paying the small amount he owed to a former affiliate?” The money itself does not change my life in anyway of course, but the human side of this really bothers me.
I will credit him with being polite and professional in his emails, and I also did not get upset, but thanked him for the learning experience. I also stated that I would in no way run my affiliate program in that way.
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Common decency would prohibit me from doing so.
I realize we are running businesses and need to make money, but do we throw away courtesy, decency, respect and consideration to do so? I think not!
I know I am not the only person this has happened to, as a matter of fact, it has happened to me twice. The first time being a much bigger amount. The program owner just dropped out of business and left his affiliates hanging.
As a whole, the people I have been lucky enough to “meet” online have all been wonderful, caring, helpful, respectful and decent. When I first started online, that fact was a wonderfully pleasant discovery! Over time however, I did run into a few people who needed to learn common decency.
So if you run a business/affiliate program, do not let money be your first priority, make people number one and the money will follow. If you owe somebody money/service. etc., pay them. If your affiliate decides to “resign” from your program show them your good faith and common decency. Pay them what you owe, even if the amount does not reach your “minimum”!
Their reasons for “resigning” might be totally false in your eyes, but you still owe them what they did sell for you. Common decency prohibits me from “blabbing” the product/program I had this problem with, but it is no longer on my site and if people ask me about this specific product/program, I will tell them the truth.
I am not out to get this guy, but cannot recommend a product/program that I know does business in this manner.
I usually don’t write this type of “venting” article, but this topic is so very important, I thought I would make an exception.
So let’s think about when we are dealing with customers, subscribers, Newbies, associates, affiliates, etc., we need to keep common decency and respect alive. Do not lose sight of our fellow human beings so we can have a few extra bucks in our pocket!
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Tools For Good PR Online
by: Riki Trafford
Everyone knows the media and public love good PR. But, does PR work its charm in the same manner online? If it’s handles appropriately, good PR is even better through the Internet where a captive audience awaits its news.
In many ways, by their very nature, a website is a superb PR campaign. Since websites spread the work about your service or product and are highly visible to the public, websites make great PR tools. According to some experts, websites hold the potential to exceed traditional routes of PR. If you think about, why go online if your presence doesn’t increase your ability to be noticed in a positive light and increase your bottom line?
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Attracting positive attention is easy through many online PR tools. A few ways that your can get your messages across to a wide market is by using some of the below tools:
1. Newsgroups and blogs.
Many visitors want to hear the latest on what’s happening in your business and related industry. By opening a forum that allows constructive discussions, you can position yourself as a guru or expert.
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2. Online Yellow Pages and Organizations.
Visitors many times want to know what organizations you belong to. So, become a member of many related groups since this increases your integrity and makes your capabilities more legitimate in the visitor’s eye. List yourself in these online directories so people can easily find you. Inside directories like the Yellow Page, offer lots of information about your business such as your website and keywords or phrases that say a lot about your specialties. Some directories to start out with are www.Yearbook.com and www.PRWeb.com.
3. Special Feature Articles and Press Releases.
Inside publications online, you can submit releases and articles that are newsworthy. As you build a relationship with these publications, arrange to publish feature articles that directly relate to your business. Inside each release and article, include your web address so visitors can seek more information. If submitting to publications is too time intensive, arrange for an online PR firm or service to do it for you. For a fee, these firms will submit your material to up to fifty or more online media sources.
4. Newsletters and E-zines.
Through your own e-zines that require a subscription by visitors, you can spread PR about related information to your products, services or industry. Through the e-zine and newsletters, you can offer short course materials that support and show your knowledge and begin a solid relationship with your visitors.
The main reason to employ PR tools is to bring business your way. Stick with PR campaigns that draw in business rather than sucking up valuable time and money. If the campaign doesn’t work at first, restructure it or toss it out to pasture. Remember, not every PR is measurable financially
About The Author
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Copyright 2005 Riki Trafford. All rights reserved.
Riki Trafford is the webmaster of Direct MO Marketing Inc which offers low cost, highly-targeted, keyword-focussed web-site visitors. Why not exchange links with 1dmom.com? We’d love to add your link to our traffic directory. Just follow the instructions on this page: http://www.1dmom.com/links/
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Merely go through this ezine publishing report. Use this report to appreciate more intensely and manifestly.
1. Use your autoresponders to conduct simple polls.
Your polls can give you valuable information that you can use to make your ezine, site or product better. They can also help you to make decisions concerning making changes to your product, site, or ezine.
You can also make your ezine more interactive by running a poll in each issue and then publishing the results in the following issue.
Using polls in this way will help you to increase your readership as your readers will be interested in seeing the results of the polls you’ve run.
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2. Use your autoresponder to deliver an email course that shares with your visitors the benefits of owning your product.
To create your course, you could use your articles as the main content of your course or you could use them as a guide to making your course.
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The various articles on , may of great adequacy for you. We guarantee you that the resources will be accessible at the end.
You could also use questions you get from your visitors and customers to write a course that your visitors would be interested in and that increases your sales.
3. Make a multipart report available by autoresponder that delivers extracts of your informational product.
Your multipart report will lead to more sales of your product as it allows your visitors to try out your product before they buy it.
To make up your multipart report you could use excerpts from a single chapter of your informational product or you could string together excerpts from several different chapters to create your report.
4. Use your autoresponders to deliver training courses.
For instance, you could offer your new affiliates a generic email training course that shows them how to make money promoting affiliate programs.
Your course would not only encourage more people to join your affiliate program but would also increase your profit by elevating the number of your affiliates that effectively promote your products to their visitors or subscribers.
5. Use your autoresponders to publish an ezine.
Autoresponders with a broadcast feature will handle your subscribe and unsubscribe requests, and provide you with an easy way to send out your issues to people that join your list.
Concentrate on making your ezine a valuable source of information for your subscribers. Also add your personality to your ezine by writing articles, adding an editors section, or by giving your views on subjects of interest to your readers.
6. Use your autoresponders to deliver a “rate card” for advertising on your website, or for purchasing advertising in your ezine.
7. Use your autoresponders to deliver sample issues of your ezine.
Providing a sample issue is a simple and effective way to increase your subscriptions by showing your visitors what your ezine is all about.
Your sample issues can also increase the sign ups you get from ezine directories that allow you to submit a sample issue for their visitors to receive by autoresponder.
8. Use autoresponders to create a list that announces when you’ve written a new article or articles for publication.
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Your list will increase the number of ezine publishers and webmasters that publish your articles, and can also help you to increase sign ups to your affiliate program if you let your affiliates use your articles as a promotional tool.
9. Use your autoresponders to announce when your directory is updated.
For instance you could create a list that announces when your article directory is updated with new articles.
You could list the titles of the articles submitted to your site along with the URL where they can be viewed.
Creating a list like this will build up repeat traffic to your site giving you an excellent way to achieve more sales of your products.
10. Use your autoresponders to send out an “evergreen” newsletter.
“Evergreen” newsletters have all their issues already completed. Each new subscriber gets the same first issue, second issue, third issue, etc.,
Publishing an “evergreen” newsletter is a good choice for people that don’t have the time to publish an ezine on a regular basis, but that would still like to reap some of the benefits of publishing an ezine.
Publishing your “evergreen” newsletter can be as simple as sending out a valuable tip every week that targets your niche audience such as an informative weekly writing tip if you sold a product aimed at writers.
Keep in mind that your “evergreen” newsletter should not be on a topic where the information you provide your readers could become outdated. Choose a subject where the information you provide your subscribers will continue to be relevant for a long period of time.
About the Author
Article by writer, Ken Hill. Ignite Your Sales With Unlimited Follow Up Autoresponders! All in one list builder, follow-up manager, and ezine publishing tool. Pick up your no cost 30 day trial today at: http://www.scstats.com/r.cfm?i=5343
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Copyright 2005 Rok Hrastnik
RSS gets 100% of your content delivered, but it s no good if no one subscribes to your feeds.
So your first order of business after planning and creating your feeds has to be promoting them to your visitors.
The only problem is that most internet users still don t know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldn t have any problems. Actually, after implementing this system, you should be achieving better results than the majority of publishers out there.
1. HOW RSS FEEDS ARE GENERALLY PROMOTED
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RSS feeds are generally promoted using the orange XML or RSS buttons, and often also with buttons that enable visitors to subscribe directly to the feed with their RSS reader.
Usually, if clicking on the RSS button, the visitor only sees a lot of confusing XML code. They in fact need to copy & paste the link in to their RSS reader. But since most still don t know what RSS is, using this approach will only waste potential subscribers.
To achieve success, you ll need a different approach.
A] Create an RSS presentation page, on which you explain: - What RSS is - How the visitor will benefit from using RSS - Where they can get a free RSS aggregator (recommend one yourself!) - How they can install it (provide step-by-step instructions) - How they can subscribe to your RSS feeds - Why they should subscribe to your own RSS feeds
Then, on this same page, include the links to all of your RSS feeds.
In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.
B] Now promote this RSS presentation page as much as you can using all of your available channels.
2. LOCATION AND CONTENT
It s all about location, just like with the subscription box for your e-zine. If they don t see it, they won t subscribe. And if you don t motivate them enough to check-it out, they ll just ignore it.
A] Promote your RSS feeds directly below your e-zine subscription box, and always above the fold . Promote your RSS presentation page (telling your visitors that s where they can subscribe to your feeds) on the most prominent locations of your site.
B] If you re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.
Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/
C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.
D] As for the content, don t just say Subscribe to receive news from my site , but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.
3. ENABLE AUTO-DISCOVERY
Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.
Yes, this is even more powerful than your e-mail subscription form, since the browser in a way pushes the user with your RSS feed subscription.
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But in order for the browser to do this, you need to help it out to find your RSS feed.
Just include the following piece of HTML code in the
section of your webpages and you ll be all set:
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We have more and more stuff on publishing if you desire to read over. We guarantee you that the stuff could be at your disposal at the close.
There are many more techniques and opportunities available to you, from direct subscribe links to actually using opt-in forms, but these 7 steps should get you started in the shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate than the huge majority of sites are achieving today.
About the Author
Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html?src=sa6
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Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career? If YOU Answered YES, Then Start An Online Newsletter It s Easy, Here s How!
I ve always praised the benefits of using a newsletter to promote your music, but this article give a bit more detail into how to go about it.
First, there are tons of different providers out there that can send out your email newsletter. Some are expensive while other like cafepress.com allow you to make one free if you sell products through them. Although this isn t EVERYTHING you could do it is a good starting place.
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Define the letter is it going to be strictly about your band or other acts in your genre? You might be able to pick up other readers/listeners who weren t aware of your music, but know other acts if you go broader.
Develop a schedule. Are you going to do it daily, weekly, monthly? Whatever you choose does not matter. The most important part is to stick to it, once people get to reading and enjoying your newsletter, they ll expect to receive it on time, all the time.
How much content will it contain? Are you going to have one page or six pages? Try to make the content the same size each issue.
K.I.S.S Yet again, keep it simple stupid. That means staying on topic and writing in a tone that is both understandable and friendly.
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The material is meant to cater to those persons who were looking for online newsletter. For certain it was unyielding in nature.
You might be the finest reader to forward fair views on the report. Nerve yourself to finish and sense the contents of this write-up.
Ask for reader feedback. Perhaps someone might have an idea for a new feature or they may have a hot news tip. Always answer your reader s requests and emails regardless of if you use their idea or not.
Keep copy short and in the active voice. Avoid passive words if you can and give your articles some kick. You re writing for people, not Harvard educators so keep your tone to one that people will enjoy looking at each week.
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Extra set of eyes. Always have an extra set of eyes look over everything you send out. Even with our newsletter and sites, www.MusicIndustrySuccess.com , www.Order-Yours-Now.com and www.TheIndustryYellowPages.com we always have someone look the pages over for typos, spelling, grammar, etc. You want to inform people, but you also want to come off as intelligent when you do it.
A newsletter is not a difficult feat, in fact you can easily get started in an afternoon. If you lack the time and skills then hire someone to do the task or see that your manager and/or promoter informs your followers of all the news they need to know.
About the Author
This article was written by Ty Cohen, the music industry’s most recognizable voice! Ty is the C.E.O of Platinum Millennium Publishing, Platinum Millennium Records as well as owner of www.MusicContracts101.com and www.MusicIndustrySuccess.com.
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Having an Opt In List As an Affiliate Marketer Is Crucial
by: Jason Gazaway
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What is an Opt-in List and what is its significance in Affiliate Marketing? This may be the question playing in your mind, especially for Affiliate Marketing neophytes; and it is a question worth asking.
Opt-in list building and lead capture is one of smartest and most effective strategies that affiliate marketers can use. If you want to generate more click-throughs to your site, email marketing is one of the many strategies you can use. It is the most direct way to gain click-throughs to your site. You can instantly reach thousands of prospects and you can expect an increase in web traffic as soon as you send those emails out.
Having an Opt-in list is crucial for an affiliate marketer as this is one of the most effective and successful marketing strategies online.
What is an Opt-in list?
An Opt-in list is one of the most effective marketing tools in the internet today. Opt in email marketing is one of the better marketing techniques compared to traditional methods. There are a few reasons why opt-in email marketing works. One of these is that opt-in email marketing, as the name suggests, is optional. It is entirely out of the prospect’s own volition whether he wants to receive promotional materials such as newsletters, brochures and e-zines or not.
If you have ever visited a site offering subscriptions to online magazines and newsletters, you may notice a checklist at the bottom of the page with questions about opt in email. You may be asked to check off categories that interests you or sites and companies you would not mind receiving email newsletters from.
This is opt-in email marketing. When you check the categories, you are giving permission to those sites to send you emails. Thus, if you check on fitness category, you will start receiving emails from companies selling fitness equipment or offering fitness services.
Compared to spamming, permission-based email marketing is more effective, less intrusive and is received by prospects easier. Spamming has been a despised practice in the internet for years now and companies who resort to this technique usually do not gain a good image. Opt-in email marketing, on the other hand, is a better option.
Since it is entirely out of the prospect’s own decision that they choose to receive promotional emails, you can expect that they are more receptive to your products and services and are ready to make a purchase anytime. An opt-in email provides a direct communication with your target market and helps build a strong and lasting relationship between you and your subscribers.
Building a Massive Opt-in List
Opt-in marketing is an effective marketing tool only if you have developed a large subscriber base. Building a massive opt-in list is an important yet difficult step you must take. Competition in the internet is very fierce. There are thousands of publications online all vying to for their target market’s attention. It will be very difficult to build a substantial opt-in list if you simply display a sign-up box or checklist at your site. You must give your prospects a reason to subscribe. There are several helpful methods you can use to encourage prospects to sign up.
Using incentives is one of the most effective methods of attracting new subscribers. By offering more than what your competitors offer, you will generate more interest among them. However, you must offer an incentive that is of interest and value to them. You can offer special e-books, detailed reports and analysis that will be especially useful to them.
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You can even offer special software that can be very helpful to your subscribers. You can also offer subscription exchange incentives. In exchange for the subscription, you may grant your subscriber access to a member’s only area of your website or offer them special member’s only services.
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A successful opt-in marketing campaign, starts with an excellent acquisition-marketing plan. You should have a good plan on how to find, approach and sell to your target market. Devise an effective way to gather email addresses. You can use different tactics and techniques to attract more subscribers to sign up with you.
However, the key to a successful opt-in email marketing campaign is keeping and taking care of your subscribers. You must build a good relationship with your subscribers. You must also keep them interested, or else, they can always drop off and unsubscribe.
About The Author
Jason Gazaway
Discover how you can create a turnkey internet marketing system that builds massive downlines for you, attracts hungry prospects automatically, and generates income non-stop, 24 hours a day!
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You have a good product at a good price. You know people want it. Why aren’t you selling more?
Today your website sells x number of your products. How do you get it to sell twice as many, ten times as many, or more?
There is a simple reason holding you back. While many website owners don’t know why sales are low, you may already, in your heart, know why.
To illustrate what the reason is, let me give you two website marketing scenarios. See if you pinpoint the problem.
O.K. What do you think on the report till here? I’m confident it enhanced your knowledge.
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SCENARIO 1 Imagine your website sells 20 inexpensively-priced widgets every day. Your present customers are delighted with it. You want to build sales. What should you do to sell more?
Pause for a second and give your answer. Play along. It’s fun and informative.
Most people would say, “Advertise more.” or “Get more traffic.” At first, this seems logical, but there is critical data missing.
What is that data? An essential question you need to ask is, How many unique visitors come to the website each day?
It makes a difference if it’s 200 or 20000 unique visitors coming to your website each day. If you find you are getting 200 visitors a day and 20 sales, that’s great. Get more visitors.
But, what if you found you ALREADY have plenty of traffic? What if you found you are already getting 20000 visitors a day? If this were the case, you’d probably want to find out what the site was doing, or NOT doing, that is sending 19980 people away without buying every day.
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SCENARIO 2 You ran the same ad in two different ezines. You paid the same price for each ad. Ezine A sent you 1000 visitors. Ezine B sent you 250 visitors. Which ad should you rerun? Which ezine would cause you to look for similar ezines?
Pause for a second and give your answer.
Did you say “Ezine A sent more traffic, so place another ad in Ezine A and find more like it”? Or, did you notice the missing piece of information? That piece of information is: How did each ad perform?
Suppose Ezine A sent 1000 visitors and you got 1 sale. Ezine B sent 250 visitors and you got 5 sales. NOW which ad would you rerun? NOW which ezine would you try to find similar ezines?
You might say it’s not fair I didn’t give you all the information in each scenario. You’re right, it wasn’t fair, but it was accurate. Similar scenarios happen everyday in real life, leading webmasters to make poor decisions which keep their sales low.
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Don’t be forgetful to go through the pages on . They might be useful for you. Be sure not to forget the resources on at the end of this report.
The reason you’re not selling more is you don’t have “the right information”. You get the right information by asking the right questions and applying useful technology.
As you saw in both scenarios, when you had “some information”, it was easy to make a wasteful and ineffective decision. With the right information, you can make decisions that positively impact on your bottom line.
About the Author
Raynay Valles is an online marketer who turns non-performing websites into websites that sell. Email her now at mailto:rvalles@jawdrop.com or visit http://www.jawdrop.com
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