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12-month 2005 Marketing Calendar that Boost Sales

 by: Sharron Senter

The following is my 12-month promotional marketing calendar. Keep it handy, as you’ll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may be a natural tie-in with your product or service, such as National Book Week in January, if you’re an author or editorial-related service or American Heart Month in February, if you sell health-related services or products.

My calendar list focuses on the major holidays when most Americans have been trained to spend extra money or participate in a ceremonial activity. Generally speaking, you want to link your marketing promotions to a time of year when customers have their wallets out. Thus, you’re simply positioning your product or service as the perfect gift or solution for the celebrated event.

Be Prepared

You can never be too early in preparing your marketing campaigns. For example, in order for the typical small business owner to prepare for a Valentine’s Day direct mail campaign, you’ll need to get most of your materials printed and ready to go by the third week in January and in the mailstream by the last week in January, certainly no later than the first week in February. I recommend you plan two months in advance. Thus, you should start planning your Mother’s Day campaign in early March. Obviously, the more involved the campaign, the more lead time. What’s more, some advertising vehicles have extensive lead times, specifically magazines that need your camera-ready ad approximately 6 weeks [possibly more or less] before publication, and newspaper inserts also require a reservation approximately 6-8 weeks before publication.

Unique Angle

Your promotional angle is the key to standing out from your competition. People are going to buy gifts at Christmas, without a doubt. But what makes your service or product so interesting, that shoppers should hand over their money to you instead of the myriad of other stores? Find a creative answer, and you’ll grow your business.

JANUARY

• New Year’s Day, and the proceeding two weeks — Launch your marketing messages the last week of December.
• Martin Luther King, Jr. Day — Although not a big gift-giving time, this is a great time to spread a non- profit message.

FEBRUARY

• Valentine’s Day — Launch your marketing messages the last week in January. **Popular Gift- giving Time**
• President’s Day

MARCH

• St. Patrick’s Day

APRIL

• April Fools Day
• Daylight Savings Begins
• Easter **Popular Gift-giving Time**
• Secretaries Days **Popular Gift-giving Time**

MAY

• Mother’s Day — Launch your marketing messages approximately 3 weeks before. **Popular Gift-giving Time**
• Memorial Day

JUNE

• Father’s Day **Popular Gift-giving Time** Launch your marketing messages approximately 3 weeks before.
• Graduation **Popular Gift-giving Time** Launch your marketing messages approximately 3 weeks before.

JULY

• Independence Day

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• Back to School — Although not a holiday, it’s certainly a popular time to find wallets open and increased spending, particularly by moms and teenagers.

AUGUST

• Dog days of summer
• Back to School continued

SEPTEMBER

• Back to School — Marketing messages can continue through the first week of September.
• Labor Day
• Grandparent’s Day

OCTOBER

• Columbus Day
• Halloween **Popular Gift-giving Time**
• Holiday preparation should be 1/4 completed, seriously. Launch your first holiday message immediately after Halloween. This message will generally go to your current customer base, offering them an exclusive early-bird holiday special to expire in early November.
• Daylight Savings Ends

NOVEMBER

• Thanksgiving **Popular Gift-giving Time**
• Your Holiday advertising is in full swing
• Election Day
• Veteran’s Day

DECEMBER

• Christmas Day **Popular Gift-giving Time**

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• Hanukkah **Popular Gift-giving Time**

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• New Year’s Eve — Launch New Year’s message late the second week in December.

About The Author Sharron Senter is a New-England based marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications firm that helps small businesses deploy low-cost online and offline marketing tactics. Senter is well known for her free monthly emailed marketing tips found at http://www.sharronsenter.com

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High Definition DVD: A Primer

 by: Kenny Hemphill

High definition DVD, also known as HD-DVD (which actually stands for High Density DVD), is one of two competing high definition storage formats - the other being Blu-ray (http://www.the-hdtv-tuner.com). The need for a new, high capacity storage format, has been primarily brought about by the rapid rise in popularity of HDTV in Japan and the US. HDTV has much higher bandwidth than either NTSC or regular DVD discs, so in order to record programs from HD-DVD higher capacity discs, of at least 30GB, are required.

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High definition video is also being used increasingly to make Hollywood movies as it offers comparable quality to film at much less cost. Therefore, the studios plan to release future movies on one or both high definition formats.

HD-DVD was developed by Toshiba and NEC and has the support of the DVD Forum, along with a number of Hollywood studios. Currently those studios which have announced support for HD-DVD are; Universal Studios, Paramount Studios, Warner Bros., and New Line Cinema. It has a capacity of 15GB for single-sided discs and 30Gb for double-sided. It doesn t need a caddy or cartridge and the cover layer is the same thickness as current DVD discs, 0.6mm. The numerical aperture of the optical pick-up head is also the same as DVD, 0.65mm.

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Because of its similarities to current DVD, high definition DVD is cheaper to manufacture than Blu-ray, because it doesn t need big changes in the production line set-up. Both HD-DVD and Blu-ray have backward compatibility with existing DVDV discs. That is that current DVDs will play in HD-DVD player, although new high definition DVD won t play in older DVD players.

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High definition DVD currently supports a number of compression formats, including MPEG-2, VC1 (based on Microsoft s Windows Media 9), and H.264 which is based on MPEG-4 and will be supported by the next version of Apple s QuickTime software, which will be included with Mac OS X Tiger.

About The Author Kenny Hemphill is the editor and publisher of The HDTV Tuner (http://www.the-hdtv-tuner.com) - a guide to the kit, the technology and the programming on HDTV.

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If you have long dreamed of getting your piece of the Internet business pie but have held off due to fear, lack of skills, shortage of money, or any other reason under the sun, now is the time to get going. There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, the abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now. Let s take a look at why this is so.

First, overall use of the Internet continues to grow, not only in this country, but worldwide. Technology we may find confusing is taken for granted by our children, and even grandma and grandpa now get on line. Consumers across all demographics are shopping, and often buying, on the Internet. Statistics show growth rates in the number of Internet users at over 20 percent per year for the past ten years. Recent U.S. Department of Commerce statistics report on line consumer sales of $117 billion in2004, just 3.3 per cent of total U.S. retail sales of $3.6 trillion dollars. But, while total consumer sales grew by 6.8 percent in 2004, on line sales grew by 26 per cent. By all indications, this growth rate will continue to increase as the www generation becomes more comfortable with Internet buying due to improved customer service habits of on line vendors.

The second reason the time is ripe to get going with an Internet business is the maturity of the Internet. That is, businesses that survived the dot com bubble or have come on line after that time tend to be more stable than their predecessors. More traditional business models, focusing on customer service, advertising, and reliability have been incorporated into web business practices. Serious business people value a good Internet reputation. This benefits everyone working on line.

The third reason to get your Internet based business started now is the ease at which the average Joe can now create a web presence. From purchasing adomain name to creating an actual website, getting a business on line has never been easier. There are web hosting businesses that will take you step by step through the entire process for a very reasonable price. If you prefer to do it yourself , there are software programs available, such as Microsoft Front Page or Web Studio to guide you through setting up your website.

And lastly, this is the time to start on Internet business because right now this is one of the least expensive ways to have a business of your own. With the cost of setting up a traditional storefront business in the thousands of dollars, and considering that about half of new small businesses fail in the first five years, the thought of risking it all for a traditional business is only for the most hardy (or fool hardy, depending on how you look at it!). Franchises are somewhat safer, but not only can they also have huge startup costs, a significant portion of the business profits will be paid to the home office for the privilege of using their name, reputation and training.

Of course, once you decide to get your slice of the Internet pie, you still have to have a product to sell. And there are plenty of people who would like to offer their advice, often for a price. You see, that is what they do, make money from people who want to develop an Internet presence but haven t a clue what to do. That is their product. A little research will show that just about any and everything is sold on line these days. Find you niche and a little creative thought will lead you towards the path to success.

If after all your research you still want in this Internet thing, but don t feel comfortable going it alone, consider joining a reputable recurrent income organization. Such a company rewards you for providing word of mouth advertising for its goods and services. The best companies are those in which potential customers are referred to a website so they can become members, purchase goods or services and even start a business of their own if they so desire. You stay in touch and provide human contact, the relationship building. Find a company that supplies not only the products to sell and ships that product directly to consumers, but which provides a web site, training and support to guide you in building a successful business.

There are other reasons to own an Internet business, such as the tax advantages offered to small businesses that employees never get. But those are just the icing on the cake. Despite all the advantages, you have to be willing to work hard and make sacrifices to be successful. The old saying, You don t get something for nothing , still applies. It s not for everyone. If hard work doesn t appeal to you, plop yourself down on the couch, turn on your favorite show, open a bag of chips and just forget about it. But for those who seriously desire to develop a presence on the Internet, the time has never been better.

Summary
There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, an abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now.

About the Author

Karen Walker is a wellness consultant and author. She works from her home in western Montana. She and her husband, Lynn McCormick, maintain websites to help those whose lives have been upset by catastrophic health events.
www.newamericanfamily.com/perfect_business.htm

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Do You Want Your Own Fully Programmable ERP? - Part 1

 by: J. C. Melo

We are in a transition phase in the Managerial Administration models of any company or Government, because three factors are summing for that:

1. The new powerful business Information Technologies and its more and more smaller costs, like ERP, CRM, BI, etc.,

2. The creativity of the new MBA to generate value and its corresponding engineering - for example, Feedback Control System - in the administrative and managerial fields,

3. Several different layers in the companies in what refers to its managerial and administrative automation levels.

This created not very orthodox solutions, and one of them is the installation of a Front-End System above the Transational System already existent in your company that - by any reason - cannot be substituted by a “pure” ERP System.

Inside the existent tools and for reasons that will be exposed, we choiced the IBM Lotus Notes software for that purpose, briefly Notes as it’s widely known.

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The Notes has the following programmable structures that can be used to change and to use in a Front-End System of any online managerial or accounting System that already exists in your company, like ACCPAC/SBT, Macola and others 150 companies:

• It can be integrated into the Internet, to enlarge the area of the DAS/DDC functions at the regional, national or world levels.

• He has the so called Replication, that allows the Head office of a company in New York to change an only field in its local database, and automatically and in Real-Time that same field assumes the same value in the local database of a Branch in Chicago or Tokyo. And vice-versa. That means to have a national database - or regional or world - and not only local. This Replication can be programmed, a field or a group of fields can be Replicated or not, in agreement with the goals of the company.

• Theoretically that would create problems - for example, simultaneously an operator in New York change the content of the local field “m” and an operator in Chicago change the content of its same local field “m” - but Lotus Notes will solved this problem in a transparent way to both users with the use of the Replication, and the conflict doesn’t exist.

• Therefore, concisely we are speaking about an only online national database and in Real-Time.

• He has an own Intranet e-mail System and/or through the Internet. This e-mail System differs from the traditional ones because he could be integrated automatically with the Notes database. For example, he can be programmed to send an e-mail to other operator, if - a condition - the field “m” of the database reach the value of “x”. Or any input/output field of any mathematical model.

• It allows to create sophisticated electronic Forms, to be used by its Workflow. The whole operational flow of a company - besides at the national or world levels - can be executed through this electronic Forms - freely created and scheduled - which can also be integrated in the e-mail System.

• The whole management approvals flow can be programmed through the Notes Workflow.

• Its Agents automatically can detect operational conditions in order to generate the corresponding actions. By corresponding actions understand any administrative or managerial functions in Real-Time, DAS or DDC or both.

• He has its own methods to acquire data and/or information from the Back-End Transational System using any ODBC System and also it’s possible to use several Add-Ons softwares for that purpose. Evidently if Notes will be used as a Font-End System above the Transational System of the company, he obligatorily should have means to acquire/send data from/to the Transational System, in Real-Time or not.

• He has its Script Language, for general programming of its commands, its functions, etc.

• He has a hierarchical Password System for controlled accesses to its Views, Forms, Agents, etc.

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• Through its Views can transform the original data of the Transational System into high level information.

• Its Views are totally programmable - its columns are similar to the used un the spreadsheets - and they can be scheduled to have relationships with any other Views.

• Its Views are very similar to the Visual Basic Views - as a matter of fact already exists Add-Ons for the interconnection between Notes and Visual Basic.

• Its Views allows you to integrate in a column any mathematical functions or logical combinations as AND, OR, equality, larger than, smaller than, etc., and several other functions.

However is possible to use any System with the same capabilities of the Notes - specially with ODBC, Replication, Views and integrated e-mail - as a fully programmable ERP System.

In this first article we mentioned some capabilities to be used in a Front-End and in the next we will explain how to do your ERP Front-End.

Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

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About The Author J.C.Melo is a 73-years old IT professional with 54 years of experience in computer & technology entrepreneurship. He was the owner of the first minicomputer factory in South America and Consultant for the U.S. Government in several contracts. Now is the CEO of http://mba-open-university.net and http://erp-enterprise-resources-planning-courses.us.

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