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“I share what I know, so that others may grow.”

Thought I’d share a bit about using press releases as
an internet marketing tool, based on our recent
experiences.

We at Eagle Productions (NZ) have done quite a bit
of research on press release services recently and we
use them here frequently to “spread the word” about
our various sites and activities from here in far-off New
Zealand to our biggest market (by far), Americans.
>From this we find doing press releases to be quite
effective.

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While it’s hard to quantify the precise results of press
releases, one thing just seems to lead to another (and
usually leads to valuable “contacts and exposure” -
“exciting, naughty and nice!”)…and I do find submitting
them to be a most effective form of advertising in the
“on and off-line world”. Together with submitting my
articles to announcement lists, like Article Announce,
Free Content, Article Publish, and Publish in Yours.
That is our MAIN internet marketing strategy.

A quick word of advice in writing press releases…
It is vital that the press release about your business is
newsworthy and try to capture attention with a good
“catchy” headline. Make it “spicy and add ‘zing’ (like
KFC - free advertising) to make it sizzle!”

Also you can send your news release by “snail mail”
or by e-mail. I do all my submissions to these services
via e-mail.

Recently we’ve had a number of releases about our
activities here on the other side of the world published
by PR Web, which is a free service (”cheapskate”!)…
and traffic to our sites mentioned has increased
substantially already. Their web address is:
http://www.prweb.com.

PR Web recommend adding a link back to
them to add credibility to your web site -
good idea, I think!

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Incidentally, we have a press releases up there at:
http://www.prweb.com/releases/?0000028831
in case you want to have a look at the format)

The Comitatus Group also offer a FREE press release service.
Their web address is:
http://www.comitatusgroup.com/pr/pr_save.asp

Solonews is alse free: http://www.solonews.com/index.shtml

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Other Press Release services we’ve used are:
Emailwire.com: http://www.emailwire.com/. They are
mainlyfor corporate businesses, but check them out.
Also Xpress, who distribute news releases by e-mail.
(Their address is news@xpresspress.com).
We have a press releases up there at:
http://www.emailwire.com/cgi-bin/news/db.cgi?db=ads&uid=default&ID=1956&view_records=1
in case you want to have a look))
You can also use eNewsRelease.com

We have no connection with these news distribution
services, but have found them all to be effective in
increasing “hits” after a news release.

Use press releases to get the word out about your
web site, product or service. They DO WORK in bringing traffic,
the first step to ONLINE SALES.

Lastly, I don’t think you need to be a writer to write
good press releases. (In fact, it may work against us,
as we do tend to “waffle on” a bit and sometimes I don’t
write in sufficient “business-speak”.) My advice is just
write in your own “natural” style - the one in which you
feel MOST COMFORTABLE… as I’ve tried to do in this
article. Keep your press release short - simple!
Make sure your format is OK, so that your press release looks
good. (Layout is not one of my strong points, so more care
required there, please, Craig!)

Finally, don’t take life too seriously and have FUN writing
your press releases.

Hope this may help you readers “out there” in cyberspace,
as we at Eagle Productions and our associates learn
something new about on-line and off-line promotion
each day.

“Success is a PROCESS of sharing (knowledge, insights,
wisdom and experiences) with others and not
simply a matter of arriving at a destination.”

Take pleasure in the journey.

Craig Lock

Do not go where the path may lead, go instead where
there is no path and leave a trail.- Ralph Waldo Emerson

About the Author

Craig Lock has been successfully marketing products online
for the past five years. Craig is a writer, who believes in sharing
information, as well as encouraging and helping others to find
their talents and gifts, to strive for and accomplish their dreams
in life - whatever they may be.

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You think spam is annoying ? Let me tell you a spam story that
is beyond annoying and well past anger - and it isn’t about
receiving a few annoying advertisements in your Inbox. It’s
about a particular internet species whom I shall call amateur
spam cops. Let me explain.

I am writing this article as a warning. From time to time I
write business articles for newsletters as a means of promoting
my web site. An article of mine was recently picked up from an
article-announcement list by a larger-than-usual number of
newsletters.

For a while, it was great ! My resource box (similar to the one
below), pointed to my web site and, during this one week in
particular, the hit counter was going crazy. I had ten times the
normal number of visitors.

And then disaster struck. The hit counter slammed to a halt.
Suddenly I was getting numerous emails from potential customers
telling me that my site was down. Now, I had been with Virtual
Avenue for about 3 years and never had a problem, so I thought
maybe it was just a temporary glitch and that the site would be
back up the next day or something. I visited their support page
& asked them politely to investigate.

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After visiting the site, I began reading my emails again (I get
about 120 per day, and I download my email twice a day), and
came across a robot message from their abuse department. The
message told me that a spamming complaint had been received and
that they were shutting me down in 48 hours. Well that was
nonsense for a start - they had already shut down all my sites !

The message said that I had spammed someone by sending them a
newsletter. I quote -

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***
We regret to inform you that your account dwr9760 will be
deleted from our servers within the next 48 hours because it
violates our Terms of Service, found at
http://www.virtualave.net /account/policies os

Reason: Spam complaints [1311819] Subject: whatUseek Weekly -
The Stealth Approach To Making Money On The Internet
***

For those of you not into the internet marketing scene, “WhatU
Seek Weekly” is a pretty useful newsletter for business ideas &
marketing tips. I have subscribed to it for about a year. They
recently ran an article of mine called “Any Fool Can Choose The
Wrong Career”.

It took me a few minutes of hard thinking to figure out the
connection, but once I worked it out, I was shocked at the power
these amateur spam cops now have. An accusation appears to be as
good as a conviction, at least in the eyes of Virtual Avenue.

It appears this is what happened: for whatever reason, a
disgruntled subscriber has been unable to unsubscribe from the
WhatUSeek newsletter. So instead of just complaining straight to
the publishers of this newsletter, or even to the Host of the
newsletter web page, they decided to get VERY nasty and file
spam reports against every link & email address that they can
find within that newsletter (and it is normally quite a big
newsletter !).

So this person sees my harmless article, checks out the resource
box and sends off a spam report to the Host of my advertised web
page. Even though I have never sent an email to this person in my life !
In response to a single unsubstantiated report, Virtual Avenue IMMEDIATELY
shuts down all my web sites without any warning.

Numerous further emails were exchanged over the next few days,
with the “support” people (now there’s an inappropriate title)
refusing to reinstate my web sites, even though they eventually
acknowledged I was not a publisher of the newsletter and had not
spammed anyone. They had received robot complaints from Spam Cop
and were determined that someone was going to suffer for it. I
was simply guilty by association.

Meanwhile, I have been spending at least 30 minutes daily responding to
all the emails complaining about the site being down, not to mention the
many hours involved with shifting the websites elsewhere. I have lost
bucket-loads of customers due to a false accusation and a trigger-happy Host
who seems anxious to shut-down its own members.

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to close down your business.

About the Author

Darren Robinson is the publisher of THE PANIC BULLETIN, a
free twice-weekly email newsletter.
If you suffer from anxiety attacks, depression, obsessive
compulsive disorder or other related conditions, keep up
with the latest news articles from around the world.
Just send a blank email to
panic_disorder-subscribe@listbot.com

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Copyright 2005 Mal Keenan

For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation and the primary reason they left the “rat race” is spiritual fulfillment.

Like fulfillment, the word ’spirituality’ has a different meaning for different people, too.

I believe that spirituality is something we carry within ourselves. It is expressed, or “outwardly manifested,” by our sense of self and our sense of respect for others.

To me it is not about “hairy fairy” nonsense or an outward display of how “spiritual” one is.

Objectively, spirituality embraces the theories, practices and social structures that answer the existential questions that arise out of the nature of being human “Who am I?” “What are I?” and “What is my purpose?”

Spirituality is not about converting you to a specific way of thinking. It is
about your personal insights and experience, associated with your personal quest to discover your essence or “true identify.”

The most effective way to keep yourself productive, motivated, and hell-bent on your success, is to make sure that you’re feeding your spirit along with your bank account.

Fundamental Human Values:

According to India s spiritual leader, Sathya Sai Baba, concern for well-being, responsibility, love, truth, and inner peace provide the foundation to every major spiritual tradition, from organized mainstream religion to splinter sects.

William C. Miller, Co-Founder, of the Global Dharma Center, agrees, but also finds that “spirituality” is just as ubiquitous in the workplace. Miller says the fundamental human values that are found in all ancient spiritual traditions are perfectly mirrored in the fundamental business values of our contemporary world.

A healthy dose of spirituality and meaning at the workplace is good for business because it improves morale and productivity.

Here’s his view of how you can fold spirituality into your daily business dealings:

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Concern for well-being - motivates great service
Responsibility - fosters quality and integrity
Caring - stimulates collaboration
Truthfulness - fosters honest relationships
Inner peace - fosters wise decisions

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With so many people working longer hours and for more years, there is a greater need for them to incorporate the spiritual aspects of their lives into their jobs.

Just as faith provides a balm to living with problems in the new millennium, it also supports our efforts to cope with stresses of being 21st Century entrepreneurs. That makes Miller’s pairing of spiritual goals with business goals so powerful.

Although no one would deny the benefits of a technology-driven information age, its profoundly de-humanizing effect can’t be ignored. Add to that a sense of instability as a result of global upheaval and economic unrest, and it’s no wonder that declining professional satisfaction and increasing incidents of depression and burnout are rampant among even the most committed business owners.

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To combat these feelings of stress and alienation, it’s important to create meaning and purpose in your work in other words, an environment that provides spiritual fulfillment along with your “paycheck.” It would be true if you worked for a huge corporation, a medium-sized company, or a small home office, as many of us do. And it’s especially true if you’re a small business owner with a “mom ‘n’ pop shop.”

To keep your competitive edge sharp, it’s in your best interest to find a reward that feeds your spirit as well as your spouse, kids, and dog.

About the Author

Receive My FREE Seven Day Report On How Success In Online Business AND Life Has More To Do With Inner Belief Than The Actual “Donkey Work” Expended:
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Improve Your Business Using The Principles Of War

 by: Hirini Reedy

The art and science of war has been studied and developed since the dawn of mankind. Many business principles and terminology have military origins. For example the word entrepreneur was originally a French term used to describe a person who undertook a military mission. In Asia today , many business leaders still study Sun Tzu’s ancient text “Art of War” written 2500 years ago. It contains timeless wisdom that is still applicable today. It is based on principles of nature that can be applied to more than just warfare. It allows for the understanding of flow and force, the yin and yang of every situation.

In a world that is becoming more global and uncertain, business success will be achieved by utilizing both hard and soft strategies. The yin and yang of business can be likened to the push and pull style of combat. Each one flows into the other like night follows day.

So, how can one apply the Art of War to marketing and business?

A possible answer is to understand the principles of war rather than the specific skills of combat. How you apply the principles will vary according to your specific situation and desired outcomes. Here are some principles of war that can be used to improve your marketing and business.

1. Selection and Maintenance of The Aim.

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Every successful military operation has a clear aim. Generally the aim is connected to the desired outcome. In business, it is important to define your aim and intended outcome. Maybe your aim is to create a successful business that you sell for $2 million dollars within 3 years Or establish a group of successful internet mini-sites that generates collectively $20,000 per month. Your aim is broken down into phases. Each phase has its own objectives, tasks and timelines. For example you could use a 90day Marketing Phase. Your marketing objectives could be broken down into key tasks.

Task1. Write an article every week for submission.

Task2. Send offers to 10 potential joint venture partners.

Task3. Build opt-in list by 200 subscribers each week.

Task4. Test and measure website performance each week.

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2. Know Yourself, Know Your Enemy, Know Your Terrain.

A military commander uses a process called a tactical appreciation or estimation to prepare his or her battle plan. Basically this is about asking brutally honest questions. What are your strengths and weaknesses? Are you lazy or impatient? Sometimes the biggest enemy is yourself. We all have our own limiting beliefs and bad habits that can jeopardise our success. We must eliminate these internal threats efficiently and systematically. The terrain in war is like the market place in business. The more intelligence you have around market trends, customer needs and consumer choice the better your ability to plan your business strategy. So be like a forward reconnaissance troop and start gathering your market intelligence. Whenever you get market intelligence, always ask the question, so what? This forces you to look beyond the obvious to the hidden possibilities within your information. As you read this article, ask yourself ” yeah, so what”?

3. Concentrate Your Forces At The Appropriate Point

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Your force can be diluted and weakened if you apply it over too wide a front. It is better to concentrate your force at the appropriate point where you can have most impact. In marketing this is likened to focusing on a a niche. A niche is a small crack which can be opened for maximum advantage. Right now there is so much competition among internet marketers that it maybe better for a new marketer to focus on marketing to particular niches. So concentrate your marketing effort on niche areas. Maybe consider marketing to gardeners, first time mothers, poodle owners or personal trainers. Start with identifying a crack or niche in the market place then do your recon to find out as much information as possible. Make sure you have all the key information to properly plan and phase your business strategy. Then act.

4. Taking Bold, Offensive Action

Business, like war, involves taking action. It may mean bold, offensive action that has risks involved. However if you have planned your business strategy with sufficient rigor then the chances of defeat and failure are lessened. In my opinion, anyone who starts their own business deserves a commendation for courage and risk-taking. It takes courage to leave the security of a job and start your own business. Failure is always a possibility. No business is failure-proof. Like a modern day battlefield, markets and technologies are changing a lot quicker now. A business may have only a life-cycle of three to six months before the market or technology changes. So a business owner must be thinking two-battles ahead so that (s)he can maneuver and position to meet changes in the market.

5. Economy of Effort, Time And Resource

The best military formations and units have Standard Operating Procedures (SOPs) that standardize and systemize repetitive functions and activities. SOPs save lives, resources and reduce confusion during war conditions. For the single business owner, plan to systemize and standardize your repetitive functions. Organise your repetitive activities such that you minimize time wastage. Use the 20/80 rule. 20 percent of your activities produce 80 percent of your results. So in an 8 hour working day, roughly 2 hours should be spent on high value activities. So make sure that you automate your repetitive functions using software if possible. Use templates, scripts and checklists. Systemize your business so that you can spend quality time on high value activities.

Apply some of these principles of war to your business and marketing today. Become the commander of your own success rather than another casualty on the business battlefield. May you enjoy the sweet fruits of victory.

Copyright 2005 Hirini Reedy

About The Author Hirini Reedy is a native author, poet, civil engineer, retired military officer, martial arts founder, NLP master and internet entrepreneur. He shows people how to integrate ancient wisdom with modern success principles using SIMPLE TEACHINGS. Learn more at http://www.maori-secrets.com/?warprinciples.

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In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. To have a really good online presence that gets people to stop and shop you need a strategy for success. Your strategy must include your USP or Unique Selling Position in the marketplace. What makes you stand out from all the other online entrepreneurs looking for the same type of customers as you? Can you stand out from the competition based on quality, price or benefits? Once you know your USP, you can begin the monumental task of telling the world about your site. A really unique selling position will give you an advantage over all the competition well that and a lot of planning and investing of your time and money.

FOCUS

Emphasize the benefits and the results the customer will get from purchasing from you and using your product or service. You can discover the benefits by listing all the features and then converting them to benefits. List everything your product or service offers. For each feature list a relative advantage from the customer s perspective. You can discover the customer s perspectives when they buy. Simply ask them, Why did you place an order today or use our service? BE very specific when creating your benefit statements. An example of this is, You will save $100.00 sells better than you will save money. You will loose 20 pounds in 10 days sounds better than you will loose weight. Rank your benefits in order of importance to the customer. If you have enough of them, use bullet points for emphasis.

Emotion sells. People make most buying decisions with their heart and not their head. Paint a picture of the results the customer will get when they purchase from you. You will look 20 years younger. You will be $100 richer.

Make sure you include a call to action. Want them to make a buying decision today? Give them a reason to do so. Offer a bribe (discount, bonus, something for nothing).

Your website must load quickly and function easily. If your site loads slowly people will get impatient and go elsewhere. Do all your links work? Have you tested your order page by running sample orders? Have you tested load time using different connection speeds? You can get a fr*ee analysis by visiting Submitplus.com.

Make your website easy to look at and read. I find dark background tend to be more difficult to read than do pale backgrounds. The overall look of your site should be clean and professional. When we were first creating the Women s ECommerce Association, International we did everything in-house. Not being truly adept at HTML coding we thought we could just use a simple program to create a professional site. It was okay, but the one we now have is so much better. Why? Because we hired a professional. You can create a website with a good template program. We are using ECommerce Templates to create our new look for WUN Publications. It is simple to use and relatively inexpensive.

When it comes to graphics, be conservative. Sites that are laden with graphics and flash tend to take longer to load. If your site takes more than 3 seconds to do so, you will loose many visitors and potential buyers. If you must use graphics, make sure the files sizes used have been reduced as much as your image editing/compression software will allow.

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View your site using as many different browsers as possible. In addition to Internet Explorer and Netscape, there is Opera, Mozilla, Lynx and those are just the ones that run on Microsoft Windows. WebMonkey has a chart of those supported by Macintosh, Unix/Linux and others. Also, many people will surf with their browser s graphics switched off. Make sure you know what your site looks like without the graphics and that it is still easy for visitors to surf.

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One last thought Make sure all your important information is above the fold. If you know that visitors are looking for something specific and you make them scroll down to find it, chances are they won t.

2005 - Heidi Richards

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About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women s ECommerce Association, International www.WECAI.org (pronounced wee-kī) an Internet organization that Helps Women Do Business on the WEB. Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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