June 2007
Monthly Archive
General25 Jun 2007 11:03 am
Reinventing Failure: Designing Success!
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Reinventing Failure: Designing Success!
by: Harald Anderson
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I am fascinated by problems. I like to think of myself as a solution oriented individual. However when problems creep into my life as they always do I know that I am in for a major learning experience.
I just finished reading a book this week that belongs on the bookshelf of every entrepreneur. It is called Juice, The Creative Fuel That Drives World-Class Inventors by Evan I. Schwartz. This book allows you to take a peek inside the labs of the brightest minds and better understand how they relentlessly question and discover the infinite number of ways that we can imagine and create solutions. The book is an awesome expose on how world class inventors on the planet search for problems, seek to understand them and develop solutions that can only come about by perceiving the problem in a different manner. Every entrepreneur should read this book! It is chock full of wisdom that we can apply to our business lives.
Albert Einstein once commented that the most fundamental question we can ever ask ourselves is whether or not the universe we live in is friendly or hostile. He hypothesized that your answer to that question would determine your destiny. I feel that most people have decided that the universe is hostile. In so doing their immediate response to any problem only compounds the hostility. However, the great minds always teach us that regardless of the problem there is a major lesson to be understood if we only learn to look for it. The history of the world is literally the history of transformative breakthroughs.
In the book Juice, The Creative Fuel That Drives World-Class Inventors by Evan I. Schwartz the author clearly demonstrates that the one factor that separates world class inventors from wannabes is that they celebrate the feedback they receive from FAILURE. The most innovative minds recognize that within every failure lies the true and genuine information that is required to learn how to better understand the problem and overcome the obstacles that it presents. They are fascinated by the feedback they receive and are consistently focused on experimenting further because of the feedback that will provide.
A powerful lesson for all of us! Failure is feedback and within that feedback is the wisdom of incredible success. Or as Dr. Wayne Dyer as stated, When you change the way you look at things, the things you look at change.
Take for example the story of Dean Kamen the inventor of the Segway, the two wheeled personal electronic vehicle that is revolutionizing transportation in our major cities. One day in 1990, Kamen witnessed a wheelchair bound man trying to navigate a curb en route to a shopping center. He followed the man into an ice cream store and was astonished at how the man struggled to reach for the counter and grab his ice cream cone. Within that experience Kamen was both outraged and inspired. The seeds of the Segway were born.
Two years later after numerous disappointments Kamen slipped on a wet bathroom floor and realized that the real problem he was confronting in his technology was one of balance. He and his team of engineers honed in on the enabling technology of electronic gyroscopes that could provide automatic balance. It was only after years and years of failure and celebrating the feedback he received that they could focus on the successful introduction of the Segway prototype. Today, according to Kamen the Segway is the answer to the urban transportation problem. 43% of the world s gas is used by cars and almost 20% of individuals disposable income goes to car payments and gasoline. The market for the Segway is several billion people! A fascinating creation brought about by someone who simply disagreed with limitations imposed by the status quo.
What is your greatest problem in life right now?
What is the greatest problem in your business?
The late Dr. Norman Vincent Peale was fond of saying that,
When God wants to send you a gift he wraps it up in a problem and the bigger the gift that God sends you the bigger the problem.
If the Segway can be born by witnessing a wheelchair bound man in pursuit of an ice cream cone what are the possibilities that can occur in your life if you learn to seek the lesson in your problems?
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An Nathan Myrhrvold, the former Chief Technologist at Microsoft Corporation has prophesied There s never been a better time to have big ideas.
Eureka! When you reinvent failure youl design your own success.
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Copyright 2004 Harald Anderson
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About The Author
Harald Anderson is the co-founder of Artinspires.com a leading online gallery of Motivational Posters and inspirational prints. When Art Inspires, Dreams Become Realities. His goal in life is to become the kind of person that his dog already thinks he is. http://www.artinspires.com/
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General17 Jun 2007 11:02 am
Make Yourself Important. The"Rush Limbaugh" Marketing Approach
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If you tune to the Rush Limbaugh radio show every day, these
words may be deeply stuck in your mind:
“I am the best most-listened-to talk show in America!”
It is annoying to many listeners, especially those who are new
to his show. There is nothing humble in the way Rush talks
about himself. I felt myself blushing the first time I heard
him talk - can he REALLY say these things about himself??
This is what you would call a “blatant, shameless
self-promotion” if it was posted on a public forum.
“Rush Limbaugh is truly a remarkable man. If you don’t
believe that, just ask him!”, sarcastically says the
SonsOfLiberty.Org (http://sonsofliberty.org/wrecking_crew/limbaugh.html)
After listening to Rush’s show for over 4 years now, I became
a believer. I truly believe that he is the most-listened-to
talk radio host in America. I truly believe that he is among
the most intelligent and wisest political speakers out there.
The power of hypnotizing with words.
Do marketers use the same strategy to hypnotize their
prospects into believing they’re the best? You bet they do!
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How many times have you seen these statements on web sites or
in the promotional e-mails you receive:
- “The best Desktop software on the Net!”
- “The easiest way to design your own business cards!”
- “The ONLY Accounting Package for Health Professionals!”
Backed up by customers’ testimonials, these statements put
your prospects just in the right mood for doing business
with you.
How can YOU make yourself important?
1. List your qualifications and achievements on your “About”
page.
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2. Mention all the big names and important people in your
industry that you have worked with or have met.
3. List all the media and press sources your name has been
mentioned in, or you have worked closely with.
4. State your hourly fees that you charge for your services
(if you’re selling a product, which will save your customers
that fee because they’ll be able to tap into your expertise
from your e-book, for example)
5. Add testimonials from your clients and colleagues that
emphasize how great you are.
6. Mention how many years you have been in business, if at
least over 5.
7. Be sure to list what courses you have taken and what
certifications you hold. Especially if they’re well known
and appreciated in your target market.
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There are other ways to make yourself important on your web
site, I am sure you can think of a few! Whatever you, don’t
ever diminish yourself, your skills and your worth. There
will always be people willing to pay for your expertise,
IF you present yourself as an expert.
About the Author
Milana Leshinsky is the publisher of one of the most-read
Internet newsletters, “Web Expert or Not!”. Sign up to
receive FREE Web Design Tutorials, Tips and Articles
at http://www.webexpertornot.com.
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General15 Jun 2007 11:00 am
Turn Any Hobby Into A Part-Time Business
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Turn Any Hobby Into A Part-Time Business
by: Kevin Purfield
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If you are planning on beginning a business, your best bet is to start out part-time while you are still earning a full-time income at your present job.
If you are like most people who are existing from payday to payday, you don’t have a lot of money to invest in a full-time business. No need to worry! Just use your favorite hobby as your business base and grow from there!
Oh yes! Your exquisite drive to examine more would be contented further. You need to be persistent in order to attain the value of this piece of literature. So, keep flipping through the pages.
There’s no telling where you’ll be at 2 or 3 years down the road. Perhaps you can even tell your present boss to “take that job and shove it.” Wouldn’t that be great?
Using your present hobby or favorite pastime as your business base has many benefits. Why? Because ANY business you decide to become involved in should be doing something you LOVE, something you believe in, something that you would work at NO MATTER what income it would generate.
This will give you the stamina to see your business through the beginning hard times and times when there is more work to do than you can handle. We all know the feeling of doing a job that we hate to do.
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With jobs we dislike there is no way we can give it 110% of our abilities because we procrastinate getting through it and just want to get it over with. That’s why it is vitally important to dearly love the product or service you have chosen to build your business around.
Do you like cooking? Start a recipe newsletter for others who like the same thing and sell your recipes by publishing a simple booklet. Do you enjoy making crafts? Sell them online. (be sure and mark up the price for shipping and handling).
Do you enjoy writing? Write a small booklet or how-to manual and sell it as an ebook. Do you enjoy computer programming? Write a program and sell through shareware groups or even thru your own affiliate program.
Just about anything you love doing can be magically transformed into a business opportunity for you. Start educating yourself by reading and researching other home-based businesses.
Businesses that claim to put you in business overnight should never demand a large amount of money from you. On the contrary, legitimate businesses have nothing to hide and should invite you to learn the “whole” story behind their claims.
Another good move on your part is to invest a little time in online business forums. Many are free, and the valuable information you obtain from actual people who are in business is something that will be extremely valuable to your education.
Yes - it’s that easy! Of course, this is only the beginning. As with any hobby, it will take time to realize a profit but think of it this way: Most people that have a hobby know they have to spend money to take part in their hobby. It only makes sense to invest money in advertising your hobby to others so you can eventually make some of that money back in sales for your own business!
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General09 Jun 2007 11:02 am
Best Selling Book Secrets
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Best Selling Book Secrets
by: Matt Bacak
You finally did it. You got that book written and published. But if you want to make sure your new baby is launched happily into the world, your work has just begun. Now, it’s your job to get it in the hands of the people you wrote it for! If you have a publisher to help, that’s great, but if you want to be the author of a best seller, here are a few tips.
Befriend Booksellers
Okay. Now that you have read till this point, we hope that along with this you will have something inspiring. Go on reading, there are other particulars to follow.
If you have a publisher, communicate with the sales reps about what you plan to do to promote the book. Where will you be signing books? Will the college bookstore of your alma mater stock them? When will you offer your next workshop?
Whether you have a publisher or self-publish, it is important to make contact with booksellers for yourself. First of all, sales reps can’t be expected to keep up with your every appearance. Second, booksellers love authors - especially authors that help them sell books! Wherever you travel, give the booksellers there a week’s notice and offer to sign any of your books they have on hand. They’ll make sure to have some, and they’ll get to know you. When customers ask for new book ideas, your name will be at the top of the list.
Another way to help bookstores is to let them know when you are making a media appearance in the area. If you appear on a local interview show, make calls to all the bookstores in the area to alert them. You can hire someone to make these calls, or have your friends help you. There are few things more frustrating than to miss sales because the books aren’t on the shelf. Booksellers will appreciate the heads up, and you’ll make the most of your media appearance.
Blogs and Boards
In addition to your own web page, where your book should figure prominently, take advantage of blogs and message boards on your topic. If you’ve written a book about homeschooling, recommend it on every homeschool message board your search engine turns up. If you’ve got an email list of people who’ve attended your workshops, send out an announcement with a short preview of the book. Offer a free newsletter that gives them a chance to buy the book every month or every week.
Prepare for Interviews
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It’s amazing that a person can spend two years of his life writing a book, and have no idea what to say when someone says, What’s it about? Yet that can happen to anyone in the excitement of an interview. When preparing for radio or television interviews, have in mind three powerful points you want to make about your book. Use every opportunity throughout the interview to reiterate those points.
Pay Attention to Sales
You don’t have to wait for your royalties checks to see your sales figures. At about eight weeks after your book is released, ask your editor. Follow up every six weeks or so. You can also call the major book distributors, such as Ingram, and connect with someone who will look up order figures for you. They can give you this information by area, so that you can see how well your publicity ideas are working.
If you apply these methods as patiently as you wrote your masterpiece, you’ll find that you eventually have a best selling book to your credit!
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About The Author
O.K. Now you just be receptive to the concepts depicted here. Definitely it might add to your awareness.
If you desire, we can provide you with several articles on books. It is for you to get the stuff on books at the close of this write-up.
Matt Bacak became “#1 Best Selling Author” in just a few short hours.
Recent Entrepreneur Magazine s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets. www.PromotingTips.com
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General01 Jun 2007 11:00 am
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
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The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
by: Michael Southon
What is the most important part of your online business? Many people would say: “my website”. And that s understandable it s the most visible part of an internet business.
But the real power in your online business is email. It s the ability to reach your database of contacts at the click of a button. The efficiency of your email pipeline will determine how much money your business makes.
Your website is just a way of building your mailing list - by collecting the email addresses of your visitors.
In fact, we re not talking about one list, but several. Here are the lists that I maintain they re all people who at one time or another have visited my websites:
So why are these lists so important?
Because most of your visitors won’t buy on the first contact. Statistics show that most people will need to see your message 7 times before they make a purchase. So if you’re not collecting the email addresses of your visitors, you are losing out on a lot of sales.
Oh yes! Now that you have read till this point, we hope that furthermore you will have something exciting. Continue reading, you’ll gain some other facts.
But there is one list in particular that is like gold. It’s your list of previous customers. These people are predisposed to buying from you. In fact, some businesses make 80% of their sales from previous customers.
All well and good - but what do I do with these lists?
Here are some ideas:
- announce your latest product to your customer list
- announce your latest product to your affiliates list
- send your latest article to your articles list
- announce your latest product in your newsletter
- publish your latest article in your newsletter
- announce ‘related’ products to your customer list
- send your latest article to your affiliates list so they can use it to promote your products
For each list that you manage you will need (1) an autoresponder account or an autoresponder script and (2) a way of capturing your visitor’s email address.
(1) Autoresponder Accounts
An autoresponder account gives you the ability to manage a list without installing software - it’s all done on a remote website. Most autoresponder accounts will give you:
Here are some sites that offer autoresponder accounts:
Now, autoresponder accounts cost between $17 and $20 per month. And with most autoresponder services you can only manage one list per account. So if you are managing 5 lists, that quickly adds up to a hefty monthly bill.
But there are a few services that allow you to manage multiple lists with one account. Here are some of them:
(2) Capturing Email Addresses
The most popular way to get new subscribers to your list is a ’subscribe form’ that pops up when your website loads. I get 25 to 30 new subscribers a day using this technique. The HTML code for the subscribe form usually comes with your autoresponder account.
Another way to invite visitors to join your list is an ‘alert box’. An alert box is a small gray dialogue box that pops up when someone visits your website. It usually says something like: “Please subscribe to my Newsletter. 5 Free eBooks when you join”. It’s impossible to ignore an alert box - you have to either close it or click OK to continue.
Alert boxes have two advantages over subscribe forms. Firstly, there’s no form to fill in, so it’s much easier for people to join your list. People who have switched from a subscribe form to an alert box report 3 to 5 times as many subscribers.
Secondly, alert boxes capture only “real” email addresses - the email address from the visitor’s client browser. You end up with very few Hotmail and Yahoo addresses, which means you’ll have a much more responsive list. For more information about alert boxes, visit: http://www.optinlightning.com/
So to sum up, use your website to build several optin mailing lists and you’ll have a private audience of people you can market to over and over again - it’s the key to running a successful online business.
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About The Author
Michael Southon - Copyright 2003
Why Do Some People Get All The Traffic?
Receive the 5 Day Ezine Writer Mini Course and Learn how to create your own Free Traffic Machine: http://www.ezine-writer.com/
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