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As if the Nasdaq news weren’t bad enough, Forrester Research (FORR) said most Internet retailers would be out of business by 2001. Retailers find themselves being forced from the market by depleting bank accounts and saturated markets. The story quoted Mark Doll, a consultant for startup companies at Ernst & Young, who said, “There are 30,000 e-tailers out there, and probably 25,000 will have to go away.”

While alarming to many, this consolidation serves as a fundamental benchmark to change. Or a wake-up call for your company. The scope of the countryside is changing, not only in focus but in infrastructure and applications. So how are companies who find themselves pinched in the saturated landscape suppose to survive, much less thrive? A look at the future of the Internet should provide some insight.

VoIP - Voice-over Internet Protocol (VoIP) is a simple idea: utilize the inexpensive infrastructure of the Internet to create a convergence of voice and data. Already, you can make free long distance phone calls on the web via freephone.com or visitalk.com. Soon, you’ll actually be able to call the Internet from any telephone and ask for website information, stocks, weather, make reservations, etc. The system searches the Net for the information you seek and reads it back to you in a calm, friendly voice. While both fast emerging industries, VoIP will not achieve critical mass until a few kinks are worked out.

For long distance, the unreliability of the Internet and the instability of browsers and applications are concerns. Consumers will likely still be willing to pay 5 cents a minute for something they KNOW always works the way they need it to. We’ve used telephones all our lives and that will be difficult to change especially if it sacrifices reliability. For voice portals, the question is not only who wants to surf the net on a phone but of the security issues involved. V-commerce or Voice commerce will likely replace e-commerce but, again, the bugs are in need of innovation but the implications are tremendous. Imagine asking your database a question while conferencing with a partner on your mobile phone. Or visitng a website and asking product questions or ordering.

WAP - Wirless Application Protocol (WAP) is the standard language developed by the WAP Forum (a consortium of major telecommunications, Internet and software companies) to bring the Internet onto wireless devices such as smart phones and Personal Digital Assistants (PDA). WAP is the language used to convert HTML websites into sites that are viewable on the small, text-only screens now available on most mobile phones. While still in its infancy, great strides are being made in infrastructure, quality, security and applications. International Data Corporation has even predicted that there will be more wireless web subcriptions than PC Internet subscriptions by 2003. It is further believed that at some point after that, the PC will simply become a peripheral to the PDA or phone.

Services, not products - With the emergence of Application Service Providers or ASP’s and the downfall of the e-tailer, it is becoming increasingly clear that the Internet will primarily provide services and applications in three areas: information, entertainment and communications.

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Despite its flaws, the Internet still serves as the best way to find and collect information on any topic. Currently, this is the primary use of the Web, but for entertainment, we still rent videos or turn on the TV, for communications, we still pick up the phone.

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In communications, the growth of VoIP, v-commerce and wireless Internet technologies will ultimately pull us into using the Internet as our primary source of communication. For entertainment, the Internet already offers gaming, streaming video and downloadable audio, but these suffer from slow download times and Internet, application or browser bugs. Yet, higher bandwidth and broadband will ultimately make them as smooth and quick as a broadcast signal. Further, with the merger of AOL and Time-Warner along with the proliferation of cable modems and set top boxes, the Internet will consume a greater chunk of the entertainment pie. On demand movies, games, music, even Internet “television” shows will rival networks, video stores, satellite TV, merchandise, etc.

Simply understanding the emerging trends in technology can be a competitive advantage. But building that knowledge and further applying it to your strategy, website or company can help you adjust, position and succed in the changing, chaotic landscape.

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About the Author

Miguel Fiol is the founder of F&A, Inc. in Minneapolis, MN. F&A, Inc. is an “idea factory” or consulting firm which specializes in the development and servicing of ideas.

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In the Information Technology (IT) industry, certification has become a globally recognized tool for professional development. Globally there is a huge need for qualified IT specialists. This has resulted in a mad or is it gold rush into certification. Certification is now a buzzword in IT. Unfortunately, many who go through the certification process get their fingers burnt. Even though certification has been a powerful advancement tool for some time, it has not been smooth sailing in all cases. There are many fallacies running riot within the industry regarding the requirements to get into and be successful in the I.T. industry. Let us attempt to look at the most common certification mistakes with a view to getting certification candidates to avoid them.

We will look at why it is possible to spend money, time and effort and still not get the desired results. We will not be able to cover every single certification blunder, but let’s look at the 5 most common howlers.

1. Choosing a certification because it is hot
This is a common problem I encounter with most certification candidates. They have no idea of what the certification involves but they love it because it is hot. Should you be picking a certification that does not match what you want to do or be? Do you know what you want to do or be? Don’t just go for an MCSE and assume you’ll make it. Going for certification for the wrong reasons is both wasteful and unreasonable.

Are you new in IT? Your first step towards a successful career should be researching the different options available. Learn about these options. Yes, you may love computers, but what aspect? What is your background? Skill base? Personality? All of these factors can tell you not only if you’re really cut out for IT, but what type of IT field might be best for you. For those already in IT, are you choosing a certification because your job requires this specific certification or is it a crucial step in the direction of your long-term career goals? Otherwise, it may not be worth your time and resources. MCSEs, for instance, look after Microsoft servers and networks. But if programming is your passion, go for a developer’s certification such as MCSD or Java.

Whether you’re new to IT or already in IT, certification should not be seen just as a meal ticket. It should be part of an individual’s career development strategy. Don’t rush into it because it is the vogue in town. Depending on what stage you’re at and your career interests, your need for certification and type of certification vary from individual to individual. Certification is only for you if you have identified your career goals and you see it as a tool for getting you from where you are to where you should be. The worst thing you can do is to choose a certification without thinking about your long-term career path.

2. Underestimating the real cost of certification.
How much does it cost to get certified? Too often we underestimate the costs involved. Most people believe it is just a matter of the funds required for training, books, training CDs, manuals and the certification exams. A good certification is built on the realization that money is not the only resource you need to get happily certified. I know quite a few people who register for courses but who keep on dropping out due to one commitment or the other. You’ve paid for the training and you’ve bought the books, but how committed are you?

Do you have the drive and zeal that requires reading, attending training sessions, and practicing? Do you love studying? How will you handle your other commitments, social, work or family? When it comes down to the crunch, can you make the effort? Sometimes, it even requires extra effort. Most especially if you already have a tight schedule. Are you capable or ready to read and master (not cram) your certification objectives? Now and then with certification, the going gets tougher. It is a shame that many spend so much to acquire certification resources, but they never really get off the mark when it comes to effort.

Candidates who are successful in certification ALL possess the drive and motivation to succeed and advance their careers. Success with certification costs more than just training, certification tools and materials; without effort you’re going nowhere.

3. Going to sleep after getting certified
Many certification candidates believe that once they are certified they no longer have to work to increase their skills (value). It will be a big mistake for any professional to simply bask in the euphoria of getting certified and forget about continuing requirements. Once you achieve the certification you must set new goals. As stated earlier certification is not an end in itself. It is a career development driver. At each stage in your career you have to ask yourself: Where am I? Where do I want to be? How do I get there? If you stand still, your technical skills will stagnate.

To stay ahead, you have to keep on learning. If you don’t continuously develop your self the value of your certification falls. How can you hate continuous self-development and hope to succeed in the IT industry? It’s no wonder that re-certification requirements are becoming more common. Going to sleep after getting certified means you wasted your time and money. Don’t become a dinosaur. Look here for More on lifelong learning:
http://www.jidaw.com/dinosaur1.html

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4. Failing to prepare equals preparing to fail
Poor preparation is a major killer of certification aspirations. It is not enough to choose a training center. Many fail because they choose the wrong training center. How did you marry your training with your exams? Do you need or did you take any time for revision after training? Did you go for the test without knowing the exam simply because you’re an expert on the field? What are your study habits like? Are you a smart guy that doesn’t need to study? Or are you the cramming expert? If you prepare for certification based on cramming, you fool no one but yourself.

And you have to be truthful to yourself; do you have the work experience needed for that certification? Too often candidates don’t prepare well due to overconfidence, ignorance of preparation options and poor personal organization. How can you succeed if your arrangements are too little, badly organized, and too late? Look here for More on certification preparation options:
http://www.jidaw.com/article5.html

5. Unrealistic expectations
Going into certification for the wrong reasons breeds unrealistic expectations which eventually leads to frustration and dissatisfaction. Here are some of the expectations: “A certification is required to get a job in the I.T. industry. Certifications are my ticket to success. Get certified and get your dream job! Certification rules the IT industry. Certification is a goldmine. A guarantee of career success.” But is certification really your gold card to IT career success? Failure to understand what certification is all about leads to unrealistic expectations

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Let’s smash these myths to smithereens once and for all. Certification is no guarantee of career success! Period! In most cases, it takes experience, dedication and a lot of hard work to ensure IT career success. There are no free giveaways in life.

It’s not certification, but job effectiveness and planning that count most. You must consider these two factors in making any certification decision. Employers aren’t just paying for a piece of paper–they want job effectiveness. You must not only be able to do the job assigned; you must do it meeting high standards, within budget and on time. Certification tests product knowledge, logical thinking, and problem-solving approaches. But clients and employers demand the combination of experience, knowledge and skills. Certification can’t give you experience.

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The real world is more complex than the world of certification. Quite often you have to get your hands dirty to gain important knowledge that is not tested in any exam.
Furthermore certification focuses to a large extent on technical skills. You cannot succeed in IT with tech skills alone. Do you know how to deal with customers? “More often the industry is looking for those who have experience, skills, and a solid ethics attitude first, before education”. To succeed in IT you need people skills, resourcefulness, knowledge, experience and a corporate focus.

So, if you are considering going in for a certification program, make sure you understand what you are signing up for, and your likely future once you complete the program. Get informed from career counselors, past candidates, IT managers and from industry, to have a more realistic view of the value of the certification programs as well as its likely future prospects, and how it fits into your career strategy. Look here for More on the realistic approach to certification:
http://www.jidaw.com/realistic.html

Mistakes are not the end of the world
So have you made mistakes? Who hasn’t, you ask? First face the facts. You don’t help yourself by living in denial. It can be painful when we make mistakes. But at the same time don’t let mistakes shut you down. Continue with your high energy, positive outlook. What is important is how we respond. The solution is not to worry or moan. Self-pity is wasteful and pointless. You have the ability to turn your minus into a plus. Try to look at the process as a learning experience. Learn from mistakes, get over them and put them to positive use.

Have you invested, or are you about to invest, in certification? The success of your certification choices depends on a sensible combination of career focus, planning, resourcefulness and hard work.

Avoiding certification mistakes is about being wise in your decision-making. You need more sense than skills to create your amazing future.

All the best in your IT Career!

About the Author

Jide Awe is a writer, speaker and IT consultant that deals with career, training and certification issues. welcomes the opportun ty to share his experience through interviews, articles and speaking engagements. Jide Awe is the Founder of http://www.jidaw.com, an IT Career portal.

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To Rescue Your Graphic Design Project When All Else Fails

 by: Dali Bahat

Whether you’re giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you, your products, and your message receive the attention they deserve.

Yet when you decide to do the graphics in-house to reduce turnaround time or cut expenses, those logos, photos, charts, graphs, pictures, timelines, illustrations, etc. can be a source of frustration, embarrassment, stress and perhaps lost business. Following ten simple tips to surefire do-it-yourself graphic design, however, will help maximize your visual punch, minimize your mistakes, and give you the professional-look your graphics deserve. Not to mention, cut down on the headaches.

1. -Take a deep breath

   Especially if you have a key presentation looming that needs charts, graphs, and visuals and all you have are loose papers and a migraine, first take a deep breath. Put on a fresh pot of coffee. Clear your workspace. Handle those last minute telephone calls. In short, you are going to need to focus your attention on your design project, so prepare yourself. You’re about to solve your graphic design problem in classic, do-it-yourself fashion.

2. - Outline your project

   Make a simple list of the presentation graphics you think you’ll need. Don’t get into details at this point. For example, you might list: opening– photo of young couple with product and company logo; midpoint– new market piechart and bar graph of financial growth; close– photo of new satisfied customer using product. You just want to create a rough outline that can help steer you through the project.

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3. - Define what you’re trying to say

   To keep your audience visually interested you must keep things simple and avoid clutter that will confuse your focus.

   Communicate one concept at a time with your graphics. Your message can contain various parts, but your communication as a whole must concentrate on the key concept you want to get across. To shoot for more is to court disaster. At all costs, avoid making everything important, as that’s the surest way to create visual anarchy. When you attempt to give great importance to more than one message (or visual item), you introduce confusion and succeed only in dispersing the viewer s attention instead of directing it where you want it.

4. - Keep it simple

   Visually, simple is better than complex, especially when images will only be seen a short time. Avoid the complex since it obscures your message rather than clarifies it.

   Use pictures, illustrations, graphs, etc. to punch up an important point, and to make complex ideas simple. However, avoid literally mimicking what’s said in the text. The graphics must enhance and play on variations of the text to make it more interesting - but never stray from the spirit of the message. At their best, graphics add humor, emotion, reality, believability, and playfulness to help bring about understanding and agreement in viewers.

   Keep text simple and readable, without overdoing emphasis. Use changes of size, style, color, and position, including bullets, symbols and other devices to highlight and organize your text in moderation. To avoid distracting the reader, limit the number of fonts to two or three in no more than three or four readable sizes. Keep the background simple, and use contrast to ensure legibility. Contrast is the noticeable difference between things, and can be as simple as bolding or underlining text in some cases. But don’t fill every bit of “empty” space, as well-chosen space can serve to “frame” graphic elements you may want to emphasize.

5. - Lay out your type, graphics, and photos

   Look at how the elements blend together. Lay out the type, graphics, photos, etc. in rough format similar to how they will be presented. If you know how, use computer formatting on programs such as MS Word or Excel to experiment with layout. Or you may want to lay out the physical materials on a desk or conference table. Similarly, you may want to tape or pin them to a wall or cubicle to see how vertical display affects their visual impact.

   Now, here’s where a little strategic thinking can set your graphic design work apart from the norm:

   Visually group graphics to show similarity and build interest. Try to visually group objects using similarities of theme, color, direction, position, alignment, etc. Show what goes with what, so your viewers will draw the proper conclusions. For example, a picture of worn-out old shoes could depict a potential client’s current database management system (DBS), and brand new track cleats could depict your DBS product. Of course, things that belong together must have characteristics in common, and must be similar enough to be perceived as a group or set.

   Also, make visual order part of your message. For example, decide WHEN the viewer should notice your logo: Before reading the copy? After reading the headline? Should the viewer note your company name before or after the product you’re selling? These strategic distinctions can boost or detract both from your credibility and ability to persuade.

6. - Add emphasis with a little color and contrast

   The graphics of your piece must be easily seen and attract more attention than anything around it. If not, your audience’s attention will go elsewhere: to a competitor’s ad, booth, flyer, banner, etc. To improve the odds of getting your audience’s attention, use color and contrast in moderation to create interest. Remember to use emphasis sparingly, like spice in cooking, because a little goes a long ways but too much simply overpowers.

   That said, attention does gravitate toward the area of greatest contrast. (That’s why print is usually black-on-white, which makes the letters stand out for easier viewing, instead of say, black-on-brown). For example, in a visual ad or billboard, a single sentence on an otherwise empty page demands attention. You can’t help but read it. Other examples of good, eye-catching contrast: a white spotlight in a dark theater; a 3-D object jutting out of a flat wall; a moving object among motionless ones (or a stationary object among moving ones); and a bright, colorful poster over a dull, monochrome background. Similarly, at a trade show you’d want your signage to run horizontally if you’re competitors’ signs run vertically. In each case, your audience is visually attracted toward what stands out or offers contrast.

   Here are a few types of useful contrast to consider using in your graphics: large/small, light/dark, flat/3-D, high/low, short/long, strong/weak, smooth/course, one/many, full/empty, warm/cool (colors), before/after, complex/simple, straight/winding, round/angular, continuous/interrupted, horizontal/vertical/diagonal, etc.

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   For a series of visuals, use contrasting sequences to build interest as well. Contrasting sequences such as before/after, young/old, or gradations of color can guide and build the viewer’s interest by suggesting degrees of importance, recognizable patterns, or consequences. When establishing what the viewer should notice first, second, third, etc., control the order in which he perceives the various items, using a scale of contrasts from most different to most similar. The greater the contrast, the more importance a visual item is given.

7. - Get a fresh perspective

   After focusing on your graphics project, it helps to get a fresh perspective. Ideally, you should ask someone with art or design experience a few questions. How do these graphics strike you? Do they support the message? What would you change? The less they know about your presentation, company, or product the more helpful their opinion, as it will more closely approximate your audience’s reaction. But really, anyone’s opinion helps to pinpoint strengths and weaknesses in your designs, so don’t be afraid to ask. And don’t be afraid to accept criticism. If no one is available, take a break from your project if at all possible, so you can approach your graphic project with fresher, less biased eyes.

8. - Put on the finishing touches

   Then adjust your graphics project according to the objective feedback you received. Here’s where you may brighten or lighten colors, change font sizes, or rearrange graphics for better overall layout.

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   Also, round out your pictures and graphics with carefully chosen words. From caption to headline and story, words are a critical part of the message you’re visually communi-cating, so they must be chosen and arranged carefully for the whole to work. Include only what’s important, so as not to dilute your carefully crafted message.

   Along these lines, speak your viewers’ language in a way that addresses their problems and answers their needs. For example, if your picture shows a healthy Mr. Jones tussling with grandkids after successful bypass surgery, mention how your new medical product reduced recovery time to three weeks from the normal three months.

9. - Take one last look

   No matter how careful you are there’s always last minute mistakes to catch: misspelled words, misaligned margins, or graphics that still need to be rearranged to lessen distracting “white” or trapped space. Use spell and grammar checkers, then print out sample copies to test overall visual effect until you’re satisfied with the results.

10. 0 - Print out and mount your final presentation

    Since all your previous work counts for naught if the final graphic product isn’t displayed and mounted properly, it’s critical to prevent the wrinkling, bubbling, warping, and peeling that can sink an otherwise impeccable graphic presentation. To this end, I have long used and recommended Pres-On products. Well known amongst professional graphic artists and photographers, Pres-On has a broad line of do-it-yourself, self-stick mounting board products for just about every application. I’ve mounted everything from extremely large oversize prints like architectural renderings and giant logos, to small decorative items, and consistently Pres-On mounting products makes it very easy to do and gives me professional results.

    Their newest mounting product Score & Snap, is made of a thin, surprisingly strong, plastic material that’s coated with self-stick mounting adhesive. It was designed to mount logos, photos, charts, signs and other graphics quickly and easily, with the capability to correct mistakes, but with subsequent permanent positioning. Once a graphic is mounted, the protective plastic can be easily scored with an X-Acto knife, then snapped off into the desired shape. Because of the consistency of the plastic material, its versatility in positioning graphics, and its clean edges, it makes it easy to produce a spectacular looking finished product that won’t come undone at the worst possible moment.

    With a firm grip on your graphics project, you can now look forward to the presentation deadline without knots in your stomach. Who knows, with the knockout graphics you cranked out, on a shoestring budget to boot, you could be in line for a promotion. As a parting tip, ask for a raise, as you’ve just added polished graphic presentation to your list of job skills. Just keep your Graphic Design Rescue Tips handy because the next project might not be so easy.

Call Dali Bahat at (818) 765-6635 or email at ot_artist@earthlink.net for more information about Master Design. For more information on Pres-On “Score & Snap”, and other Pres-On Self-Stick adhesive mounting products contact Pres-On Corp. at 21 Factory Road, Addison, Illinois 60101; Phone (800) 323-1745; Fax (888) 543-9406; www.Pres-On.com.

About The Author Dali Bahat is an Internationally recognized graphic designer, and President of Master Design. ot_artist@earthlink.net

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You can acquire an advantageous thought at any place. You can think of a fantastic strategy for selling while observing your favorite business show. But clutching efficient choices is not a child s play. There are very less opportunities of it. Apart from that the world consistently remembers the beginner. Having thought about all this, you might put a concept on paper and work on the specifics.

Have the clear perception of the anticipated consequences. Also assist other people to present their thoughts. May be their suggestions are much better than yours. And if you don t desire anyone else to interfere and want to go in your own manner then make it positively clear. Some are periodical and some are evergreen. There are certain more angles, which I have not discussed. You could explore them out for more guidelines.

Your symbol and slogan for online propagandizing should be exciting and alluring. An appealing symbol also catches purchaser’s attraction and thus aggrandizes your trade on the web. You may raise the demand of your on the internet by providing alluring free gifts. Free benefits many a times act as an advertisement for your . Next, offer to purchase selling space inside electronic products like ebooks, software and agreement sites related to . These ads will be much inexpensive than any other advertisement technique.

Your turnover would get increased if you reform your as per the desires of the buyer. This might mean renewing or adding on to it. Test the prices of your . The anticipated rate of your would augment once you raise your prices but it may diminish also, if you decrease your prices. For a flourishing industry absorb to utilize advantageous attributes to escalate your . The attributes are as essential as benefits from industry. To earn triumph, learn the skill of advertizing.

The fundamental rule of promoting, consider your purchaser. Show calmness and behave respectfully with them, whatsoever be the circumstances. It would not only make you favorite among the clients but also elevate your market. Ensure the customer attention by building an attractive web page. The topmost area of your web page must not carry any banner ad. It may form a bad impression on the consumers. So, success would be yours, if you try significantly on your dream project. Good chances don t take place very often. So, have it whenever you get the excellent one!